INSEEC Geneva

Introduction

Programs in management, luxury or communication on Geneva Campus

  • MSc/MBA Programs in Luxury & Wine
  • MSc/MBA Programs in Marketing, Communication & Digital

Geneva: an international and cultural city

UN and diplomatic capital, Geneva is the second largest city in Switzerland, ideally located on Lake Geneva, close to the French border. It hosts international organizations and large multinational corporations.

Ranked in the world’s top 10 most liveable cities, Geneva can only be seduced by its quays, parks, ancient streets and proximity to natural spaces perfect for all outdoor activities.

The city offers a diverse cultural network and supports artistic creation. It has 40 museums, numerous concert halls, theater, and major events. Geneva also occupies a prominent place in the world of luxury, with an unequaled know-how in the high–watchmaking and many high-end companies.

This school offers programs in:
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Programmes

This school also offers:

Master

Master in Digital Marketing & Social Media

Campus Full time 15  October 2017 Switzerland Geneva

The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. [+]

Program Objectives Learn how to manage a brand on the Internet The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this comprehensive on-the-job training is to allow each participant to learn how to manage a brand on the Internet by being able to: Learn how to get a better understanding of consumers Develop relevant brand content strategy Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search Leverage analytics to continually optimise recommendations During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery. Job Opportunities This Master program will allow you to acquire a high level of commitment, competence and responsibilty for the positions of: Digital Marketing Manager The Digital Marketing Manager has strong marketing skills mixed with a sound understanding of the technological environment and evolution. He analyses a market, determines brand positioning, designs a digital communication campaign or launches the marketing of a product on the Internet. Familiar with all web media, he works closely with Product Managers, Traffic Managers and creative people. Brand Manager The Brand Manager is a marketing specialist who guides marketing of... [-]

Master in Luxury Marketing

Campus Full time 15  October 2017 Switzerland Geneva

The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. [+]

Program Objectives Become an expert of the luxury industry The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. Each of these 3 wide-ranging themes – marketing, digital media and style – are transversal and transfuse, to different degrees, the whole of the programme. This teaching program is supplemented by trips to discover life in large firms in the luxury sector and those involved in it. Job Opportunities Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces. This becomes even more true and necessary in the age of digital strategies. Here are some leading careers that allow one to achieve this objective: Marketing Manager The Marketing Manager defines the business strategy of a company. His job is to analyse the market, competitors, offerings, positioning, existing and potential customers. He conducts studies, regularly creates new products and services for a highly demanding clientele by putting in place joint marketing approaches for both communication and business. Product Manager for Operations The Product Manager acts in his professional capacity as an intermediary between design, production, quality control and the company’s sales department. The Product Manager’s job is to monitor the establishment and development of a new... [-]