INSA Business, Marketing & Communication School

Introduction

INSA Business, Marketing & Communication School is a private Business School with over 30 years experience in the training sector, which has

PROFESSIONALS TRAINING PROFESSIONALS

We offer a wide range of up-to-date training programs in different areas of the company, always responding to market needs, training professionals who are able to successfully enter the labor market thanks to the knowledge, skills and attitudes we convey, and the design of a practical and realistic training plan, taught by professionals.
All this, moreover, accompanied by other services and the personal attention you deserve.

INSA was created in 1984 in response to the pressing need of companies to incorporate highly trained people; people with real and practical vision of the labor market.
From the beginning, INSA opted for specialization in the areas of Assistant Management and Communication (Public Relations and Marketing). The good work of our teachers, the flexibility to adapt our curricula at all times and to have a practical methodology has made it that INSA has more than 13,000 alumni from 40 different nationalities.

Market, political, economic and technological changes have demanded that INSA annually update their programs, creating new courses as well as offering our students the possibility of studying entirely in English with a major international perspective.
Furthermore, INSA Business, Marketing & Communication School maintains several collaboration agreements with major institutions and national and international universities.

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The school facilities are located in an old factory completely renovated but maintaining the original structure with modern interior and equipped with spacious and flexible classrooms on three floors that promote learning and workshops.

Located close to Lesseps Square, in the neighborhood of Gracia, allows good accessibility by public transport (metro, FGC, bus, bicing) and take advantage of all the services offered by the neighborhood restaurants, dorm, entertainment area, libraries etc..









The attention to our students and the quality management are the main axes of INSA:

  • Customer orientation. Each student is unique.
  • Recognition of the obligations of the organization both with customers and with employees, boards of directors, suppliers and society in general.
  • Participation and allocation of responsibilities to individuals and teams.
  • Management procedures.
  • Continuous Improvement.

Objective and methodology

Our main objective is to train PROFESSIONALS, able to incorporate into the labor market and a workplace, having a solid foundation of practical knowledge and skills to successfully perform their duties from the first day and, moreover, give them social , professional and work recognition.

For this, the constant contact with businesses and their needs is essential and INSA do it through Professional who are our Teachers and through the services offered to companies and through the alumni network.

Achieving this goal would not be possible without a methodology that supports the success of our programs and is based on:

  • Up-to-date, dynamic and personalised training plans
  • Personal attention to students
  • Its own monitoring and evaluation system

All INSA’s qualifications match the job offers coming from the professional world and labor market that demands ever newer professional specialties that are different from the traditional.

The business world demands skilled professionals in business management, marketing, advertising, public relations and executive assistants, with extensive training, knowledge and skills to master new technologies.

With our studies, students acquire social, personal and technical skills, as well as the tools necessary for successful integration into the labor market. Own curricula and a methodology based on a personal and very practical approach with case studies, and offering the possibility of internships in companies, fulfill our main objective and the student, at the end of the studies, can be incorporated successfully in any workplace.

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BACKBONES OF OUR METHODOLOGY

Our own, up-to-date and dynamic training plans
The academic programs are designed in a realistic and flexible way, overcoming the rigidities that characterize today many training plans.

Plans to suit the current needs of the profession, seeking the knowledge areas and subjects that balance the theoretical with the practical.

Individualized attention for students
The school keeps track of the personal situation and progress of each student. For this, the teaching is conducted within small groups of students who have, in their respective courses, a tutor that the student meets throughout the academic year and receives guidance in both educational and professional aspects.

Teaching practice: Professional Teachers
To achieve student employability, INSA enhances the practical side of teaching. Therefore, the INSA faculty consists of active entrepreneurs and managers, responding to a very specific profile, which takes into account their education, work experience and skills training.

Student Access to the Labour Market
To provide students access to the labor market and facilitate their adaptation to the business environment, INSA has the following objectives in their programs:

  • Developing skills for the knowledge society
  • Domain of Information Technology and Communication
  • Provide an open learning environment
  • Developing entrepreneurship and creative company

Services

INSA offers extra Training Programs, a range of services that allow students to develop beyond the studies themselves. Each student is unique and are treated so. Also INSA offers services for companies and professionals which gives a real and practical perspective to all our programs.

This school offers programs in:
  • English
  • Spanish

View master programmes »

Programmes

This school also offers:

Master

Master in Business Communication

Campus Part time 10  October 2017 Spain Barcelona

This degree combining marketing, advertising and public relations introduces our students to the reality of the professional world through an exciting job placement programme, at the same time as it provides them with a sound and broad foundation necessary to successfully perform as future professionals in business communication. [+]

Presentation This degree combining marketing, advertising and public relations introduces our students to the reality of the professional world through an exciting job placement programme, at the same time as it provides them with a sound and broad foundation necessary to successfully perform as future professionals in business communication. Objectives Offer a robust foundation in the following areas: marketing, advertising, public relations, business and new communication technologies. To develop analytical, decision-making and teamwork skills in order to provide the Communications area with highly skilled professionals with initiative, able to successfully assume managerial responsibility. Target a) Graduates and professionals who wish to expand their employment horizons. b) Experienced professionals who want to take on new tasks and responsibilities. c) Companies seeking staff training. d) Graduates in Vocational Training and Higher Education in business seeking practical preparation to enter the workforce. Professional opportunities The main professional exits, among others, are: Strategic Director Communication Director Administrative Manager Department Head INSA offers the possibility of doing an internship in companies during the course. Syllabus The program of the course consists of the following blocks Advertising Management Negotiation Techniques Communication Plan Strategic Planning and Account Management Marketing 2.0 and Relationship Marketing Art Direction and Creativity (Advertising Production) Public Relations and Organization of Events Assessment System The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in... [-]

Master in Business Management

Campus Full time February 2018 Spain Barcelona

This broad-based comprehensive programme includes modules in the economic analysis of managerial decisions, economic control and optimization of results, branding, etc. in order to offer a comprehensive foundation for further study or specialization. [+]

Presentation This broad-based comprehensive programme includes modules in the economic analysis of managerial decisions, economic control and optimization of results, branding, etc. in order to offer a comprehensive foundation for further study or specialization. Objectives Develop strategic managerial skills and organizational and operational abilities. Build a solid foundation in Business Administration core subjects. Gain general and practical knowledge of business management. Target a) Graduates and professionals who wish to expand their employment horizons. b) Experienced professionals who want to take on new tasks and responsibilities. c) Companies seeking staff training. d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce. Professional opportunities Strategic Director Administrative Director Administrative Manager Department Head INSA offers the possibility of doing an internship in companies during the course. Syllabus Module 1 - Business Policy and Business Administration. Strategy. Module 2 - Strategies and Policies of Marketing Management. Module 3 - Economic Control and optimization of results. Module 4 - Production management, Operations, Logistics and Quality Control. Module 5 - Commercial Management: organization of commercial networks. Module 6 - Managerial Skills: Coaching, Empowerment, Leadership and Organization. Module 7 - Economic Analysis of managerial Decisions. Module 8 - Financial Management: Management, Strategy and Value Creation. Module 9 - Company Assessments: mergers, procurement, joint-venture. Module 10 - Globalization and Internationalization of Markets. Analysis. Module 11 - Managerial Ethics and Social Corporate Responsibility. Module 12 - Branding: The Management of the Value of a Brand (Know- How). Module 13 - The... [-]

Master in E-tourism & Revenue Management

Campus Part time February 2018 Spain Barcelona

The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry. [+]

Presentation Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector. The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry. Objectives Provides knowledge in digital tools and social networks Establish relationship marketing, direct and customer loyalty in digital environments Knowledge of the theories and methods of “Revenue Management”. Educate and train professionals to generate impact on revenue growth in hotels and restaurants. Target a) Graduates in Tourism. b) Professionals in need of upgrading and wishing to expand their business horizons. c) Companies seeking staff expertise. d) Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce. Professional opportunities Revenue Manager Hotel Manager or deputy Head of Catering and restaurants Purchasing Manager Food and beverage director INSA offers the possibility of internships in companies during the period of delivery of the Master’s Syllabus 1. E-TOURISM MARKETING Reinventing Traditional Tourism Marketing Positioning and Digital Brands Digital capture and segmentation strategies The importance of planning communication: Net Strategy The Digital Web Digital Tools and... [-]

Master in Foreign Trade & International Marketing

Campus Full time February 2018 Spain Barcelona

This degree program focuses on the practical aspects of global markets to teach students the skills applicable to international trade, importing and exporting, international product marketing and global supply chain management. [+]

Presentation This degree program focuses on the practical aspects of global markets to teach students the skills applicable to international trade, importing and exporting, international product marketing and global supply chain management. Objectives Gain knowledge necessary to become an expert in global markets operations. Find out everything about the organization of export departments within a company’s structure, as well as sound understanding of principles and techniques of marketing. Be able to effectively design and carry out strategic marketing campaigns and succeed on international level. Target a) Graduates and professionals who wish to expand their employment horizons. b) Experienced professionals who want to take on new tasks and responsibilities. c) Companies seeking staff training. d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce. Professional opportunities International Marketing Director Foreign Trade Manager INSA offer the possibility to do an internship in companies during the course. Syllabus International marketing and exporting International Trade: Better importing The international environment Export market selection: definition and strategies Export market entry strategies Export entry modes Non-export entry modes The export order and physical distribution International Transport International financing and methods of payment Strategic Options of the Company in the International Markets The Market Research at an International Level The International Policy of the Product Pricing Policy Global Sourcing The Direction Of International Sales International Communication International Marketing Planning Organization, Coordination and Control of International Marketing Assessment System The evaluation system is based on continuous assessment of each block... [-]

Master in Integral Logistics: Operations and Supply Chain Management

Campus Part time February 2018 Spain Barcelona

We live in a globalized world where companies increasingly opt for centralization in their operations. In this environment, logistics, operations, purchasing, procurement and distribution of their products or services become an essential pillar of differentiation and customer service. Moreover, Barcelona is configured as one of the main cities of Europe logistics, both its location and facilities and infrastructure operators and, therefore, by the number of companies in this sector. [+]

Presentation We live in a globalized world where companies increasingly opt for centralization in their operations. In this environment, logistics, operations, purchasing, procurement and distribution of their products or services become an essential pillar of differentiation and customer service. Moreover, Barcelona is configured as one of the main cities of Europe logistics, both its location and facilities and infrastructure operators and, therefore, by the number of companies in this sector. Objectives Prepare and train executives, businessmen and entrepreneurs in a context of constant change. Train professionals in all areas of operations management with an innovative vision, to identify opportunities and successfully face the challenges of the market. Train professionals in the various fields covered by the program: global operations, supply chain, purchasing and procurement, storage and distribution. Target a) Graduates who want to deepen and gain knowledge in the field of operations, logistics, purchasing and distribution. b ) Professional, experienced entrepreneurs and business people who want to update and expand their vision and whether they have experience or if their purpose is to delve into these issues more deeply. c ) Small and medium businesses looking for staff expertise in this area . d ) Graduates in Vocational Intermediate Level or Higher Level in the areas of sales and marketing , administration, economics and finance, and others seeking a practical preparation to enter the workforce. Professional opportunities Executives and managers Directors and staff in specific departments which are described in the program Specialists or workers in the fields of logistics... [-]

Master in Marketing Management

Campus Full time February 2018 Spain Barcelona

To keep up with today’s fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. [+]

Presentation To keep up with today’s fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. Objectives Provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management. Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. Teach you the ethical principles required of an executive in this field. Target a) Graduates and professionals who wish to expand their employment horizons. b) Experienced professionals who want to take on new tasks and responsibilities. c) Companies seeking staff training. d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce. Professional opportunities Marketing Director Marketing Manager Strategic Director Department Head INSA offers the possibility to do an internship in companies during the course. Syllabus Module 1 - The Marketing Management in the company: organization. Module 2 - Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results. Module 3 - Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis. Module 4 - Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation... [-]

Master in Project Management

Campus Part time 10  September 2017 Spain Barcelona

Master in Project Management [+]

Presentation This is a program that incorporates the knowledge and management skills necessary for project management. It is a way to be differentiated in the market, acquiring fundamental skills and one of the most highly-demanded professional profiles in the market. Objectives Prepare and train professionals with the latest skills in project management. Train professionally in all areas of management by a transversal view of the company. Understand the major concepts and tools for the management, planning, management and programming of any project. Target a) Graduates who want to expand their knowledge in the area of Project Management. b) Professionals, entrepreneurs and business people who want to upgrade or add a differential experience. c) Companies seeking staff expertise. d) Graduates in Vocational Intermediate or Higher Grade seeking practical preparation to enter the workforce. Professional opportunities Project Manager Consultants INSA offers the possibility of internships in companies during the period of delivery of the Master’s Syllabus The Project Work Plan. Introduction Project Management Related Associations Project Management Outputs Labor Project Managers The Five Stages of Project Management The Nine Knowledge Areas of Project Management: Integration Project (Integration Management) Project Scope Definition (Scope Management) Project Schedule (Time Management) Project Cost and Financing (Cost Management) People Management (Human Resource Management) Management Project Communications (Communications Management) Risk Management (Risk Management) Purchasing and Procurement (Procurement Management) Software Tools. Microsoft Project Social Responsibility (CSR) Projects Final Project Plan Assessment System The program evaluation system is composed of the attendance at meetings, half a partial evaluation of the... [-]

Contact
Post address
INSA - Business, Marketing and Communication School
Carrer Torrent de l’Olla 208

08012 ES
Location address
INSA - Business, Marketing and Communication School
Carrer Torrent de l’Olla 208

Barcelona, 08012 ES
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