What is ESODE?
It's the first Business school in Europe Specialized in live communication and the direct one that offers continuous training in the integral organization of events, forming professionals of the sector of the direct communication in all its slopes. The school has a stock exchange of remunerated practices in leading companies in Spain, which enable the student to apply the contents learned to the business reality.
Why ESODE is born?
The Live communication Has become a strategic element in the management of companies and institutions in an environment of increasing competitiveness. The communication In the "face-to-face", in its different forms, helps organizations differentiate themselves from the competition and Loyalty to your target audience. A sector that has undergone constant evolution in the last years, due precisely to the increase of the competitiveness of the markets, the Advertising media And their lack of effectiveness, in addition to the development of new technologies and the emergence of new formats of communication.
Studies of the sector show the decline in investment in conventional media, especially in advertising. Companies and agencies, looking for the most effective and return on investment, have opted for events in their different modalities (fairs, exhibitions, congresses, promotions, etc.) for their business objectives.
The Event organization Has been one of the areas that has presented a more remarkable evolution. Companies and institutions turn to events to relate to their target audience, Customer loyalty, Print an added value to your brand and reinforce it, capture the attention of the media, present and launch new products, transmit ideas, move messages, create experiences and, ultimately, Make tangible the intangible.
The extraordinary growth of this sector demands new highly qualified professionals. With the objective of addressing those aspects related to corporate and institutional communication, as well as to the Integral organization of events, THAT OF Has designed its training programs in these disciplines, being today a reference in Event organization courses. The school has made an important study when designing the programs of this training plan, in order to offer a Specialized and continuous training Appropriate. Empirically practical qualifications have been designed, through which we provide our students with the necessary knowledge to face the day-to-day Live communication and marketing Of a company, an institution, a sports entity, a production company, a concert or from the perspective of a Integral organization of events. For this, we have a Team of teachers specializing in teaching, As well as professionals from the active sector who bring their knowledge and experiences to the students.