Escuela de Negocios y Dirección

Introduction

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Why Choose Us?

All professionals School of Business and Management, Enyd, are coordinated with the aim to provide a 100% practical training to ensure its application in day to day work. The goal is to help the specialization and development of new knowledge adjusting to the demands of today's market.

More than 30,000 students have already trusted us, the European University Miguel de Cervantes supports the studies we teach. Meet the School of Business and ManagementWe will accompany you throughout the entire process of professional improvement and support entrepreneurial projects possible. Access our online training in the areas of: business management, marketing, advertising, business management, digital marketing, human resources, corporate finance, business consultancy, stock exchange and capital market... Choose between different levels of learning: technical courses, advanced courses, master's and MBA.

Meet Enyd and benefit from ongoing training sessions, both virtual and face-to keep you updated. Attend networking events we organize in our center entrepreneurs.

Because our goal of continuous improvement and adjustment to the demands of today's market, School of Business and Management It has a specialized center in the Business creation, Sector Emprende, In which it supports entrepreneurs and Start up. Through SECTOR EMPRENDE our students can access specialized to get their projects entrepreneurship training. You can enlist the help of professionals specialized in launching new companies, Access events Networking, conferences, seminars... The work and effort over the years to provide specialized training have made us a reference for both professionals and companies. The numbers speak for themselves: more than 12,000 students trained in more than 50 countries, more than 300 agreements with companies ... Call and known Enyd.

You're not alone
Contact specialized tutors and your academic advisor to resolve all doubts.

100% practical training
All our courses and master's programs are aimed at the application of learning through cases, exercises ...

Webinars and workshops
We organize virtual classes and workshops for our Online virtual courses.

Placements
You can do internships in companies through our courses and master's degrees.

University degree
Our programs are endorsed by the European University Miguel de Cervantes.

Adapted to you
We make available educational resources available 24h, video recorded classes, educational videos, multimedia content ...

This school offers programs in:
  • Spanish

View master programmes »

Programmes

This school also offers:

Master

MA In Social Media Management

Campus Full time October 2017 Spain Madrid

Learn to unleash the potential of your brand in social networks [+]

Learn to unleash the potential of your brand in social networks GOALS What skills are going to develop when you have completed the Master's degree in Social Media Management? Implement social media initiatives. Manage SEO campaigns. Update and streamline profiles and accounts RRSS goal-oriented. Devise and boost corporate blogs. Start efficient advertising campaigns on social media. Study and improve the customer experience on the web 2.0 company. Throwing optimized content based on audiences and objectives, true to the brand. Create optimized content based on audiences, channel and objectives. Plans to manage online reputation. Optimize brand positioning on digital channels. Mastering the personal branding. Develop current trends in social media. recipients: the online Master in Social Media Management is primarily aimed at students of communication, public relations or journalism, but can also take the course all those interested in the field of digital media who want to update your profile with increasingly demanded knowledge. It is also aimed at those responsible for the digital areas of business, professional enforcement established strategy, and in general, self-employed who they want to take corporate accounts independently. agenda: Social Media Plan Implementation of a project of social media. Keys to a good digital strategy. Necessary resources. Social Media Plan. Search Engine Optimization - SEO Operation of search engines. Objectives of our website: how to choose the right goals. Planning an SEO campaign. SEO positioning factors. Budget. Some SEO tools. Analysis of a SEO campaign. Management and Social Media Strategy Facebook. Linkedin. Twitter. Youtube. Google +.... [-]

Master In Digital Advertising And Inbound Marketing

Campus or Online Full time October 2017 Spain Madrid

Learn to influence purchase decisions in digital media [+]

Learn to influence purchase decisions in digital media GOALS What skills are going to develop when you have completed the Master's degree in Advertising Digital and Inbound Marketing? Establish strategies to optimize the online presence of the company. Optimize SEO campaigns. Carry out effective campaigns in Google Adwords. Direct digital advertising based on objectives. Implement actions of mobile marketing. Develop optimized content based on audiences and channels. Incorporate customer policies in the online arena. Create friendly corporate websites and goal-oriented. Integrated communication strategies and trade according to the intended target. Launch corporate blogs. Interpret and optimize campaign results. Optimize obtaining quality leads. recipients: the online Master in Digital Advertising and Inbound Marketing is primarily aimed at students of communication, public relations or journalism, but can also take the course all those interested in the new digital advertising formulas that want to update your profile with increasingly demanded knowledge . It is also aimed at those responsible for the digital areas of business, professional enforcement established strategy, and in general, self-employed who they want to take corporate accounts independently. agenda: Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI) I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. SearchEngine Marketing. Basic concepts. Google Adwords I. Google Adwords II.... [-]

Master In Digital Business-mdb

Campus Full time October 2017 Spain Madrid

Find out how you can profit from digital business ideas [+]

Find out how you can profit from digital business ideas GOALS What skills are going to develop when you have completed the Master's degree in Digital Business? Develop strategies to optimize the digital positioning of the company. Manage SEO campaigns. Manage budgets SEO campaigns. Planning and implementing Google Adwords campaigns. Establishing plans for digital advertising. Attracting and improve customer relationship 2.0, managing keys loyalty. OR manage the image and brand in RRSS. Directing an e-business with a view to optimization. Run business transformation plans. Innovate with new business models. Seek investors for the development of business ideas. recipients: the MDB is aimed at those responsible for the digital areas of business, entrepreneurs who want to develop their business idea in the online environment and department than necessity or self-concern, want to delve into the e-business sector. Agenda: Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Introduction and basics of Google Adwords. key metrics. Planning a Google Adwords campaign. Keywords. Match types. Budget. How Google calculates the Ad Rank? Campaign optimization. Analysis of an SEM campaign. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing.... [-]

Master In Internet Marketing And Digital Strategy

Campus Full time October 2017 Spain Madrid

New Idea and efficient ways to publicize your brand in the digital environment [+]

New Idea and efficient ways to publicize your brand in the digital environment GOALS What are the skills acquired once you have completed the Master's degree in Marketing and Digital Strategy? Lead strategies to optimize the digital positioning of the company. Delineate digital KPI's to mark the objectives of the company. Generate and optimize SEO campaigns. Develop and trackear Google Adwords campaigns. Manage digital advertising always depending on the objectives of the company. Implement policies loyalty with the digital customer. Design, maintain and launching corporate websites. Demarcate communication and commercial strategies on social networks. RRSS optimize strategies. Track campaigns and optimize them. recipients: digital field workers who want to update their knowledge, professionals interested in digital development, posed entrepreneurs start in the online environment. agenda: Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy... [-]

Masters In E-commerce

Campus Full time October 2017 Spain Madrid

Find out how you can optimize your online sales business [+]

Find out how you can optimize your online sales business GOALS What skills are going to develop when you have completed the Master's degree in E-commerce? Develop strategies to optimize the digital positioning of the company. Mastering the essential concepts for strategic decisions. Decide about budgets and SEO campaigns. Create and monitor Google Adwords campaigns. Manage digital advertising in line with the objectives of the company. Decide as to how customer loyalty in the online arena. Handle the basics of creating and optimizing an online store. Carry out operations and logistics processes in e-commerce. Evaluate campaign results and implement necessary changes. Improve sales in the E-commerce. Interpret and draw conclusions on the performance of E-commerce. Study the integration of the latest trends to E-commerce processes. recipients: the Master in E-commerce is aimed at those responsible for the digital areas of business, entrepreneurs who want to develop their business idea in the online environment and department than necessity or self-concern, want to delve into the field of e- business. agenda: Strategic Plan for E-commerce. Business models and strategy. Market analysis and competition. target audience, brand positioning and USP. Product portfolio and pricing policy. I Digital Advertising: Search Engine Optimization. Operation of search engines. Objectives of our website Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Advertising Digital II: Search Engine Marketing. SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III: Inbound marketing, e-mail marketing, RTB, Display and Retargeting. Planning and... [-]

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Madrid, 28039 ES
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