Institute For Asia Strategy And Knowledge (I-ASK)


The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of multi-national companies that operate a business in Asian countries. Our focus is to provide management with sound corporate strategy training and a hands-on knowledge of Asia.

Our seminars enable participants to equip themselves with the newest skills, tools, and techniques to collect and analyze information that is crucial to stay competitive in the fast and ever-changing Asian markets. Our professional trainers educate participants on important topics such as competitive intelligence, competitor tracking and benchmarking, market segmentation and positioning, market entry and growth strategies and therefore enable companies’ key staff to make better decisions and secure the future success of their companies.

Vision & Goals

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that strives to be the leading service provider of executive training seminars for companies in Asia.

I-ASK is a world-class, first-of-its-kind institution, hosting top-notch training seminars across Asia to enable managers of multi-national and local companies that have strategic responsibility for companies, businesses or product lines with the most advanced and appropriate tools to create sustainable value for their companies in Asia.

I-ASK brings together reputable professors and industry experts with a diverse group of managers and executives to share their valuable experiences and gain insights on the latest academic research in the fields of Market and Competitive Intelligence.


Kuala Lumpur

Institute For Asia Strategy And Knowledge (I-ASK)
Level 8, Suite 832, Pavillion KL
169 Jalan Bukit Bintang

55100 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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