POLI.design operates in the field of design acting as an interface between universities, companies, and professional organizations, institutions and bodies.

It develops training programmes for young graduates and professionals, as well as training programmes for companies that are closely focussed on innovation. It operates from the perspective of internationalisation, establishing partnerships of purpose with universities, schools, bodies, institutions, enterprises, and companies on a case by case basis.

The cornerstone of POLI.design lies in the disciplines of design and of the related professions. This dimension of design is broader and more systematic than ever; it takes on strategic importance and contrasts not just with the product dimension, but also the dimension of communication, services, spaces, fashion, and events.

It is a flexible structure that draws on the deep reservoir of internal skills at the Politecnico di Milano. It puts advanced teaching and research methods to the test, consolidates and anticipates the professional skills needed to adapt to the new demands of a society undergoing a radical transformation, and brings the supply of training and research developed in a university context into line with the demand for innovation present in the world of production and in society.

POLI.design, founded by Politecnico di Milano, has access to the deep reservoir of multidisciplinary skills in the first and most important technical university in Italy. Together with the School of Design and the Department of Design, it forms the Politecnico di Milano Design System, which is a pool of resources, skills, facilities, and laboratories that are among the most important in the world.

POLI.design is based in Milan, a universally known and recognised international centre of excellence for design. The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses, providing a broader experience of design in all its most up-to-date forms, from the perspective of constant innovation.

Relations with the professional sphere are endorsed by the presence of three of the most important associations of design professionals on the board of POLI.design:

  • ADI Association for the Industrial Design
  • AIPi Italian Association of Interior Designers
  • AIAP Italian Association of Visual Communication Design
Programs taught in:
English

This school also offers:

Master

POLI.design

The Master Brand Extension examines the startup and management variables of a Licensing project, examining the increasingly stringent relationships with Brand Extension, ... [+]

The Master Brand Extension examines the startup and management variables of a Licensing project , examining the increasingly stringent relationships with Brand Extension, Contract and Merchandising activities . Areas and activities today interconnected with a common objective: to seek business growth through the enhancement of the brand in all areas and product sectors. The teaching approach is innovative and interactive, as it deals with the themes dealt with in a synergic and transversal way, and correlates them through a sort of "direction".

Educational goals

The Master provides the tools to be able to express themselves in the field of work, immediately, at good professional levels. We will study the synergic roles that the marketing and creative sectors of the company carry out in implementing the most suitable strategies for devising new types of products and services . In particular in the Brand-Extension concept , the project development methods will be tackled, from strategy and organization, to the design and planning of the goods to be placed on the market.... [-]

Italy Milan
September 2019
Full time
Campus
Read more in English
POLI.design

The Specializing Master in Color Design and Technology, held in collaboration with Associazione Italiana Colore, aims to provide advanced training to professionals, so as ... [+]

The course will be delivered in English.

The Specializing Master in Color Design and Technology, held in collaboration with Associazione Italiana Colore, aims to provide advanced training to professionals, so as to enable them to understand and manage the many technological and design issues, often across many disciplinary areas, typical of all those professional and research sectors in which the use and management of color are essential. Examples of such production areas include industrial product design, interior architecture, communication, fashion, entertainment, and urban planning. Particular attention will be paid to analyzing and summarizing utilization, control, ideation, organization and planning through the use of color. Consequently, color is not treated as a simple attribute of objects or surfaces, but as a means of expression and design underlying perception and interaction with reality.... [-]

Italy Milan
October 2019
Full time
Campus
Read more in English
POLI.design

The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of tra ... [+]

The Specializing Master will be delivered in English.

Politecnico di Milano I level Specializing Master in partnership with International University of Monaco (IUM). The Specializing Master can be achieved individually or as a Double Degree option within the Master of Science in Luxury Management.

The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.

The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.... [-]

Italy Milan
October 2019
Full time
Campus
Read more in English
POLI.design

The Specializing Master in Service Design was specially created in response to the growing demand for professionals specifically able to handle the complexity of designin ... [+]

The Master in Service Design is an international training program – taught entirely in English – focused on a user-centered approach and the development of service ideas from contextual research to prototyping.

The overall idea behind the Master stems from the awareness of the significant changes that have occurred in the development and delivery of services and products by companies and public-sector organizations, and the radical impact that these changes are producing on professional skills and corporate capabilities.

It is thus essential to train professionals who can build and manage new physical and virtual patterns of service experience and interaction.... [-]

Italy Milan
October 2019
Full time
Campus
Read more in English
POLI.design

The Specializing Master in Strategic Design. Building new businesses and strategies through design is a 1st Level Specializing Master of Politecnico di Milano, designed a ... [+]

The Specializing Master is completely in English.

The Specializing Master in Strategic Design. Building new businesses and strategies through design is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design, founded by Politecnico di Milano, in collaboration with MIP, the Politecnico di Milano Graduate School of Business.

Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non-profit organizations, etc.) generate and develop to create value. It is often claimed that technological innovation, cultural and economic globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.... [-]

Italy Milan
October 2019
Full time
16 
Campus
Read more in English
Location address
POLI.Design,
38/A, via Durando

Milan, Lombardy, 20158 IT
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