Growing the Green Economy in an industrial heartland. More than just an industrial hub, since the end of the nineteenth century Turin has been home to research and innovation in fields ranging from filmmaking and fashion to communications, visual arts, and humanities. Its vocation for eclecticism and experimenting has made it one of the world's most important auto industry capitals and, in recent decades, a world-class benchmark for a new culture of food and for research into environmental sustainability. IED Turin is recognized with some authority as one of the world's most important centers for training in transportation design. Aligned with the knowledge and research typical of its context, this campus develops and focuses its design work towards concepts of future mobility and the most advanced and innovative manufacturing clusters. Professionals who are competent in environmentally sustainable design are increasingly sought-after by private industry and by the public administration.