NEOMA Business School

EFMD Equis Accredited
AACSB Accredited

Born from the alliance of Rouen Business School and Reims Management School on April 24th, 2013, NEOMA Business School, has a dual ambition: to be ranked among the leading European Business Schools, and to be recognized as one of the best schools by national and international companies. Its mission is to train creative and responsible leaders who will constantly adapt to an ever-changing global environment.

In keeping with a longstanding and solid expertise that has made its reputation for excellence, NEOMA Business School offers a broad and high-quality portfolio of business and management programmes (Marketing, Finance, Commerce, Supply Chain…) ranging from the Bachelor’s degree to the PhD, including Masters and Executive Education programmes. And, students apprehend a new innovative pedagogy, based on experiencing the culture of immersion and simulation (case studies, challenging seminars…).

To join NEOMA Business School is to reap the benefits of some of the most active and connected networks worldwide: 51 500 graduates, 200 key corporate partners, 300 prestigious academic partners in 75 countries, 8 000 students from diverse backgrounds and countries and a highly international faculty.

Ranked 34th in the international and general ranking and 9th in the French ranking of the prestigious Financial Times « Masters in Management 2015 », NEOMA Business School has 3 campuses in Rouen, Reims, Paris and holds the most coveted international triple accreditations in the realm of business schools worldwide: EQUIS, AACSB and AMBA.

This school offers programs in:
  • English
  • French

View MSc » View master programmes »


This school also offers:


Advanced Master In Marketing & Data Analytics (Taught In French)

Campus Part time 12  September 2017 France Paris

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data exploitation of marketing. THE PROGRAM CONTROL OF THE ANALYTICAL DATA BIG APPROACH TO ENHANCE THE DECISION AND MARKETING OPTIMIZATION OF THE KING FUNDAMENTALS OF MARKETING DECISION: Strategy Marketing - Consumer Behavior and the Buyer - Brand Management - Marketing and Digital Communication - Multichannel Distribution - Customer Relationship Management (CRM) - Marketing Services - Launch of New Products and Open Innovation - International marketing. ORGANIZATION AND TECHNOLOGY SYSTEMS: Digital Transformation - New Business Models and Sharing Economy - Organizational Behavior, Decision and Performance - Project Management and IT - Management Information Systems - Operations Management. METHODS AND TOOLS DATA BIG: Data Driven Marketing - Marketing Research - Research Methods Qualitative - Datamining (descriptive and predictive) with SPSS - Applied Econometrics and Time Series - Relational Database and Business Reporting (SQL, Spreadsheets and Spreadsheets; SAS , Python, R) - Data Privacy and Ethics - Data Visualization. BIG DATA ANALYTICS: Marketing ROI and Optimization - Marketing Analytics - Sales and Business Analytics - Revenue Management and Pricing - Supply Chain and Operations Analytics - Market Forecasting - SEO / SEM - Social Media Intelligence - Semantic and Text Mining - Web Analytics - Retail Analytics. SKILLS AND HUMAN SKILLS: Creative Thinking and Emotional Intelligence - Leadership and Team Building - Personal Development and Self Knowledge - Personal Branding - Communication and Persuasion - Conflict Resolution and Negotiation. RESIDENTIAL SEMINAR '' BIG DATA IMMERSION '' - PARTNERSHIP WITH THE IMPERIAL COLLEGE LONDON The participants of the MS Marketing & Data Analytics will have the opportunity to attend an intensive seminar of 3 days in London at KPMG Centre for Advanced Analytics at Imperial College. The educational program will meet some partner companies from central and leading faculty researchers around big data challenges in marketing and strategy and analytical levers for innovation, value creation and performance. Imperial College is a multi- disciplinary university, based in South Kensington in central London, specializing in sciences, management, engineering and medicine. It is regularly ranked among the 10 best universities. PROJECTS AND SIMULATION SIMULATION GAME ON LINE Markstrat Designing complex environmental marketing strategies and make decisions for High Tech products for differentiated markets. Identify and analyze the right data to the declination of strategic and operational marketing policies for a better performance against competitors. CRM SIMULATION SUMMARY scenario-based exercise and immersion in farms with a CRM database in collaboration with a partner brand. Apprehension, contextualization and analysis of multi-channel customer data to improve the efficiency, optimization of CRM campaigns and increasing customer value. STRATEGIC CAPSTONE Synthesis Project and cross on a data analyst marketing mission and speaker after all MOH seminars. This is an opportunity to mobilize statistics and predictive approaches to marketing decision making in a given sector (FMCG, B2B, pharmaceutical, banking and insurance, ...) or a specific channel (mobile analytics, social analytics, digital analytics ...). PROFESSIONAL THESIS The thesis consists of a research carried out by the participant under the direction of a supervising expert. This is an exercise in deep reflection to review and solve a problem by combining review of the academic literature and a qualitative field study and / or quantitatively to put into perspective the results and provide operational recommendations. MS Thesis is an opportunity to deepen knowledge in a specific field and to attest to the expertise of the student in the context of a professional valuation. SOME BUSINESS TARGETS marketing analyst Master data manager / analyst Business analyst CRM Analytics Manager Consumer & Market Knowledge Analyst Head of digital product Chief data officer Market (ing) researcher Digital analyst / web analytics Customer and multichannel manager Customer experience manager Marketing data expert / consultant Consultant / Project Manager Big Data marketing consultant analytics Digital data officer / marketing manager digitalv Data mining manager Data planner Responsible for customer knowledge / standby Market Consultant SI / SIM Director customer journey Brand Reputation Manager Community Manager and Social Intelligence PRACTICAL INFORMATION recorded training RNCP. Heading Level 1 (+5). part-time training provided on the campus of Paris. CONDITIONS OF ADMISSION Open to candidates holding a Bac + 4/5, experienced managers, working professionals ADMISSION Selection of application, motivation interview and English test APPLICATION FEE € 100 DURATION 12 months (400 hours) - 3 days (Thursday, Friday, Saturday) every 3 weeks in parallel mission in business BACK October 2016 COST OF TRAINING € 15.300 SESSION ADMISSION 2016-2017, contact Gwenaelle TOULLEC ( [-]


International Master Advanced Financial Analysis (in French + Cfa)

Campus Part time 12  September 2017 France Reims

Intensive instruction in Reims and in Paris in the heart of the markets Stakeholders recognized nationally and internationally. [+]


Intensive instruction in Reims and in Paris in the heart of the markets Stakeholders recognized nationally and internationally Certifications FactSet®, Reuters® and integrated Bloomberg®, and access to a trading floor A preparation to CFA® exams The certification AMF (AMF) Internship offers worldwide The high-level professional integration

Terms of admissions

Holders of a baccalaureate level degree 5 or bac + 4 with 3 years experience Possible exceptions to the limit of 30% of the promotion, for candidates with quality courses Professional career reorientation or expansion of jurisdiction

The curriculum

500 hours / 12 months 320 hours full time from October to December on the Reims campus 150 hours time-sharing (including 35 hours of preparation for the CFA), 4 days / month (Friday and Saturday) from January to June in Paris 25 hours in New York in May Company mission in parallel (professional contract, internship agreement, CDD, CDI), possibility of international internship Professional thesis ... [-]

MSc in Global Management

Campus Full time 18  September 2017 France Rouen

In a truly international and multicultural academic environment, you will develop a wide range of fundamental managerial [+]

In a truly international and multicultural academic environment, you will develop a wide range of fundamental managerial skills in corporate and market finance, marketing, strategy and entrepreneurship, human resources, accounting and logistics. Strongly geared toward cultivating your global mindset and intercultural fluency, the curriculum is entirely taught in English by faculty and professionals originating from all over the world. At the same time, it supports your academic and professional development by including third language instruction, a seminar abroad, and a professional thesis. Placing a strong emphasis on leadership and ethics competencies that make up the global employability profile, the programme also offers the possibility to complete an internship.... [-]

MSc in International Luxury Management (double diploma MIP Milan)

Campus Full time 12  September 2017 France Reims

A unique approach: understanding, creating and managing value in a luxury firm [+]

Our Strengths

A unique approach: understanding, creating and managing value in a luxury firm Become skilled at the different jobs in a company through unrivalled cross-disciplinary teaching methods The credibility of two prestigious institutions, the complementarity of French and Italian expertise in the Luxury industry, a double-diploma featuring Gucci and Champagne Taittinger as main corporate partners. An interactive approach with numerous Case Studies and Company Visits


400 hours over 12 months

Programme delivered in English in Reims and Milan Full-time programme at NEOMA BS (September-January) and then MIP (February-July) Project Work Professional Dissertation Optional Internship (September-November) ... [-]

MSc International Project Development (PRINCE2)

Campus Full time 12 - 24  September 2017 France Rouen

The Master of Science in International Project Development has been providing participants with the key competencies required to become successful business developers. [+]

Anne-Sophie COURTIER Head of the MSc in International Project Development The MSc in International Project Development aims to train future Project Managers and Business Developers capable of dealing with corporate projects from design to implementation. The programme and curriculum are organised like a real project, focusing on strong practical experiences where students are never left in their comfort zone. The objectives are to develop agility,learn to adapt and experiment leadership throughout various business situations. Students benefit from the opportunity to earn the PRINCE2 international certification in project management, familiarize with MS Project and discover PMI methods. The multicultural blend found in this MSc adds a superior challenging dimension to the "learning by doing" philosophy of the programme. ... [-]

MSc Marketing French Excellence

Campus Full time 12 - 15  September 2017 France Rouen

In a increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political, and cultural differentiation. The pursuit of [+]

The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. In the pantheon of national brands, France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen.

The MSc Marketing French Excellence provides the specialist tools and techniques to maximize these strengths on the world stage, and is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions within developing economies.Ewan Ormiston & William Reeves... [-]

MSc Supply Chain Management

Campus Full time September 2017 France Rouen

The Master of Science in Supply Chain Management focuses on supply chain management, logistics, industrial marketing, purchasing and operations management (OM). This [+]

The Master of Science in Supply Chain Management is taught entirely in English and focuses on supply chain management, logistics, industrial marketing, purchasing and operations management (OM). This curriculum reflects both the critical importance of these subject areas for students and their future employers, and the academic expertise of the staff and collaborators at the NEOMA Business School.Dr Fouad Ben Abdelaziz

Ph. D in Operations and Decision Systems,University Laval,  Canada

Eligibility Requirements

3 or 4-year Bachelor's degree from universities, business school, engineer schools (available with the Two-Year MSc Option) Executive seeking professionalization or additional skills Fluent English Relevant professional or academic experience, Relevant professional objectives ... [-]


Futur leader ou leader du futur?

La cérémonie de remise des diplômes de NEOMA BS campus de Rouen

Location address
NEOMA Business School - Headquarters
1 Rue du Maréchal Juin
BP 215

Rouen, Upper Normandy, 76825 FR