Peking University, Guanghua School of Management

EFMD Equis Accredited


Founded as the Imperial University of Peking in 1898 and renamed in 1912, Peking University is recognized not only as the supreme centre of learning in China but also as one of the most important universities in Asia and the world.

As the business school of Peking University, the Guanghua School of Management (GSM) was established in December 1993 through the merger of the Department of Economic Management and the Center for Management Science. Originally called the School of Business Administration of Peking University, its name changed in September 1994 in gratitude of a generous donation made by the Guanghua Education Foundation.

GSM now has 115 full-time faculty members, providing bachelor’s, master’s, doctorate, MPAcc, MBA and EMBA education based on a rigorous curriculum and current academic research. The school also provides customized internal training for employees of large multinational and local companies, as well as the Executive Development Program (EDP) for top executives.

GSM has established exchange programs and extensive cooperation with110 universities in other countries. Through such relationships, GSM continues to expand its international network, consistently strengthening its global presence to maintain a world-class educational practice.

Following recognition by various international management councils such as AACSB (The Association to Advance Collegiate Schools of Business), GMAC (Graduate Management Advisory Council), EFMD (European Foundation for Management Development), and PIM (Partnership in International Management), in April 2010 GSM was approved for certification from EQUIS (The European Quality Improvement System), further accelerating the Guanghua School of Management closer towards the goal of building a fully internationalized, world-class institution for business education.

Guanghua School of Management – China’s Business School

Guanghua School of Management is mainland China’s premier University-based business school. As part of China’s oldest and most prestigious University, we offer an unrivaled China-focused MBA experience, with world-class faculty and teaching facilities.

Our MBA Programs are designed for high potential professionals who aspire to become international business leaders. We currently offer three MBA Programs to suit the needs of our Chinese and international candidates:

  • The International MBA (IMBA) – English language - 2Year
  • The Full-time MBA (FMBA) – Chinese language - 2Year
  • The Part-time MBA (PMBA) – Chinese language - 2Year

All programs are open to both Chinese and international candidates depending on language competency.

You will be taught by China’s finest academic minds, many with extensive overseas teaching and research experience, internationally distinguished guest lecturers, and will have the opportunity to attend specialist courses run in conjunction with respected companies such as McKinsey and Bayer Material Science.

The MBA programs at Guanghua School of Management started in 1994, and have since enrolled more than 8,000 MBA students.

MBA Cohort Overview

Each autumn semester, approximately 450 Chinese and international students join the Guanghua MBA programs. Our MBA candidates have a variety of background careers – executives at respected international companies, successful entrepreneurs, government agencies, NGOs and other business backgrounds. Our international MBA is currently two-third overseas students from 30 different countries – Canada, Denmark, France, Germany, Indonesia, Japan, Korea, New Zealand, Saudi Arabia, Singapore, Ukraine and the USA.

Diversity is our aim, however all of our MBA students have some basic qualities in common: they pursue excellence, have extensive experience, are determined in their careers, and have goals they intend to accomplish.

MBA Program Structure

The MBA Programs commence through the provision of a holistic well-balanced management education in Managerial Economics, Marketing Management, Corporate Finance, Strategic Management, Organizational Behavior and Operations Management. In the final year, students are able to tailor their MBA to their specific interests by selecting elective courses in areas such as strategy management, accounting, finance, entrepreneurship, marketing, human resource management and informational management. The final year is structured to allow students to undertake internships or other professional projects alongside academic study. The program continuously innovates to improve the quality of education, which is the core of our MBA mission.

China-focused MBA

The International MBA provides an emphasis on the reality of doing business in China. A rigorous curriculum covering core business practices ensures students enhance their abilities as leaders, innovators and entrepreneurs; whilst specialist subjects taught by China’s leading academics provide in-depth understanding of China’s history, culture and exceptional economy.

Our China-focused MBA is underpinned by the integration of the humanities with business management teaching. Guanghua is the foremost institution in China for the provision of Chinese culture education. China specific courses include Chinese Cultural Traditions, Business and Management, Policy and Regulations, Business Networking and Eastern Philosophy.

International students will also be provided with high-quality business Chinese language training, with the opportunity to undertake HSK qualifications.

Double-Degree Programs/ International Exchange

The International MBA offers students a unique international learning environment with a China-focus. Guanghua provides those students who wish to further broaden their international exposure with global study opportunities through the Double-Degree Programs and the International Exchange Program.

Through the Double Degree Program, students can spend their second year at one of our 9 partner institutions (and earning two Master's Degrees at the same time) including Sloan School of Management MIT (US), ESSEC (France), WHU – Otto Beisheim School of Management (Germany), Schulich (Canada), McCombs University of Texas (US), McCombs University of Washington (US), National University of Singapore, Seoul National University (Korea) and Yonsei University (Korea). For a shorter-term exchange, students can spend a semester in their second year at one of our 101partners worldwide.


Based in Beijing at the heart of China’s vibrant economy, the course provides an international learning environment, direct access to China’s leading researchers, and un-paralleled opportunities to network and learn from China’s business elite.

MBA students at Guanghua have exclusive access to China’s most extensive and influential alumni network, and some of the world’s most successful and influential organizations recruit from Peking University, in diverse fields such as investment and commercial banking, insurance and financial services, consulting, technology and telecommunications, energy and manufacturing and consumer goods.

MBA students will also have access to the dedicated Career Development Centre which provides career consultations, mock interviews, campus recruitment and a comprehensive program of personal and professional training and development.


The MBA Programs at Guanghua are fully accredited by EQUIS and AACSB.

This school offers programs in:
  • English
  • Chinese


This school also offers: