IMC University of Applied Sciences Krems


Although started in 1994 only, the IMC University of Applied Sciences has developed into an internationally renowned University with more than 2700 students from all over the world.

We are a government-accredited Higher-Education Institution offering Bachelor and Master degreeprogrammes. We offer degree programmes with a strong practical focus that are tailored to the needs of the professional arena, helping students to prepare for their professional careers. Studying at the IMC University of Applied Sciences Krems is a life-changing experience thanks to the professional support of our lecturers, a learning environment that promotes mutual respect, and our first class facilities.

Our state-of-the-art degree programmes are designed and taught by a team of lecturers who ensure that courses satisfy the needs of the labour market. This approach is the bedrock of our students‘ success and gives them a head start on their chosen career path. Regular analysis of our graduates’ development and extensive professional research are also core aspects of the IMC Krems strategy.

We are one of Austria’s most international universities of applied sciences, with a network of more than 130 partner universities, eight languages on the curriculum and various degree programmes taught entirely in English.

Thanks to our links with enterprises, organisations and institutions worldwide, students can choose from a wide variety of international work placements. Students from over 50 countries are currently enrolled here, and we have a wealth of international project experience. Our dedication to quality management and ongoing quality assessments are part and parcel of our everyday activities.

We offer full- and part-timeBachelor and Master degree programmesin the following subjects:

  • Business
  • Life Sciences
  • Health Sciences
This school offers programs in:
  • English
  • German

View master programmes » View Master » View Bachelor » View Bachelors »


This school also offers:


Master Digital Business Innovation and Transformation

Campus Part time September 2018 Austria Krems


As change agents, our graduates will guide companies into the future. They have the skills needed to coordinate and manage digital transformation in any industry. This master programme focuses on the required business administration skills, in combination with core competences such as communication, cooperation, data mining and design thinking. For further informationen please consult our website [-]

Master Environmental and Sustainability Management

Campus Part time October 2018 Austria Krems


The topic of sustainable management is on everyone’s lips. At IMC Krems, you can study it! Graduates are in a position to support companies and organisations with the implementation of sustainable initiatives and strategies. A strong sense of environmental responsibility is central to their plans and activities, whether on the client or the supplier side. As the programme is lectured in German exclusively, further information is available in German only on our website [-]

Master International Business and Export Management

Campus Full time Part time October 2018 Austria Krems + 1 more

Every September we welcome a new intake of students of our degree programme, which is taught exclusively in English. Students develop expertise in recognising general commercial, as well as [+]

Master International Business and Export Management

Every September we welcome a new intake of students of our degree programme, which is taught exclusively in English. Students develop expertise in recognising general commercial, as well as export-related opportunities which arise from a company’s operating environment and might benefit a certain project or the business as a whole.

Key skills

The Master degree in International Business and Export Management puts students in a position to assume senior management and leadership functions in private and public sector organisations with a strong focus on export-related and international activities. The programme also aims to help you develop the strategic insight and leadership qualities which managers and entrepreneurs need to hold their own in an increasingly competitive environment.... [-]

Master Management

Campus Full time Part time October 2018 Austria Krems + 1 more

The Master programme in Management is directed at students who aim to reach a position of management responsibility in companies or other organisations during their career ... [+]

Master Management

Language of instruction: German (some courses in English)

General modules (compulsory)

Principles of sustainable management  Sustainable organisational development  Performance management Leadership Applications-based research Business case study/business simulation

Elective: Controlling (option 1)

Controlling and company analysis

Elective: Human Resource Management (option 2)

Strategic HR management and Operational HR management


Master Management of Small or Medium-Sized Enterprise

Campus Part time October 2018 Austria Krems

The Master programme in Management of Small and Medium-Sized Businesses master’s programme is aimed at business graduates looking to pursue a career in a small or medium-sized enterprise (SME). [+]

Master Management of Small or Medium-Sized Enterprise

Language of instruction: German/some courses in English

Programme overview

 Leadership in SMEs   Managing SMEs   Entrepreneurship   Leadership in crisis situations   Corporate succession   Applications-based research   Business case study/business simulation 

Key Skills

Graduates of the Master programme will have the skills required to:

manage SMEs with a view to achieving company objectives, evaluating key management indicators and implementing appropriate responses based on their assessment; lead staff in SMEs, with the aim of achieving corporate objectives; set up their own business and execute growth strategies for SMEs; drive forward targeted innovation processes within the company; identify crisis situations in SMEs, and identify, implement and evaluate suitable corrective measures; introduce controlling policies and tools in SMEs, assess their suitability and respond accordingly to the results generated; analyse and evaluate key SME performance indicators, and develop and implement measures designed to achieve specific company objectives; lead SMEs in crisis situations and take the necessary steps to resolve the crisis; evaluate potential problems in the corporate succession process and implement appropriate responses; complete the procedure of closing a business. [-]

Master Marketing and Sales

Campus Full time October 2018 Austria Krems

The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]

MasterMarketingand Sales

Language of instruction: English

Key skills

Graduates of the Master programme Marketingand Sales are qualified to take on a wide range of responsibilities, including:

Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)

Core modules

Strategic marketing: strategy development, planning and budgeting, strategic partnerships Integrated marketing communications Segment-specific marketing: market intelligence and marketing metrics Law and regulations Agency and expert management Skills: research methods [-]

Master Tourism and Leisure Management

Campus Full time October 2018 Austria Krems

The Master programme Tourism and Leisure Management lasts four semesters and is offered in a full-time version. It includes three theory-based and one applied research and training semester. [+]

Master in Tourism and Leisure Management

Language of instruction: English

Every September we welcome a new intake of students for our Master programme, which is taught exclusively in English.

Qualification profiles and key competences

To be successful in management functions of the tourism and leisure industry, competences along the entire value chain are particularly important.

These competences include:

Designing products, processes and services to create value Managing organisations and projectsDeveloping integrated marketing and communication strategies Developing effective sales designs Fact-based decision making and a sound understanding of the tourism systems. ... [-]



IMC Krems

Address IMC Fachhochschule Krems IMC University of Applied Sciences Krems Piaristengasse 1
A-3500 Krems, Austria
Phone +43 2732 8020