In an ever-changing business landscape shaped by increasingly competitive markets, the entrepreneurial mindset is crucial for managers to bring about creative changes and growth. This program explores the main components of innovation and new venture creation and provides an insight into an entrepreneurial endeavor and the conditions within which it can be cultivated effectively. Focusing on the development of creative thinking and executive skills, students will discover entrepreneurial challenges and solutions, while taking the opportunity to evaluate and conceptualize business models.

EU's Master in Innovation & Entrepreneurship program explores the main components of innovation and new venture creation from theoretical and pragmatic perspectives, providing insight into entrepreneurial endeavors. Focusing on the development of creative thinking and management skills, this program will deliver solutions to innovation and entrepreneurial challenges while exploring business opportunities and conceptualizing business models.

The Major in Business Innovation & Entrepreneurship equips students with the skills and tools entrepreneurs need in an international business world. In this major, you will cultivate the entrepreneurial skills necessary to develop and launch businesses in organisations or your own startup.

An interest in startups has gained traction in recent years, but a few survive in the long run. A part of the failure is attributed to business uncertainties, market paradigms changes, and escalating complexities in business operations. However, the reasons for failure can be wide-ranging to include lack of vision, inadequate communication, insufficient market knowledge, inability to handle risks, and lack of foresightedness. As markets have become highly competitive, starting and running a venture needs the right balance of qualification and experience.