Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

A master's degree is an academic degree granted to individuals who have undergone study demonstrating a mastery or high-order overview of a specific field of study or area of professional practice.

Part-time learning allows one to obtain a degree or qualification even if one cannot attend school on a full-time basis. One can learn at one's own pace, gradually accumulating credits that count towards a final qualification.