Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London.

Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany.

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels? Learn to use the potential of artificial intelligence (AI), marketing and sales.

SCAD pioneered the world's first M.A. and M.F.A. in luxury and brand management. Gain insider access to the $350B luxury industry—spanning fashion, beauty, travel, and more. Learn from industry experts and collaborate with top brands to launch a high-profile career in luxury.

This course;supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels? Learn to use the potential of artificial intelligence (AI), marketing and sales.

This degree offers an innovative and creative approach to this rapidly evolving global industry, and you’ll take a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry.

Truly understanding your customers is key to any business success! With our program, we will help you build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation. Our ‘theory meets practice’ approach means that you will learn about the latest scientific evidence while also applying your knowledge when working on real-life projects, developing your own marketing campaigns, and interacting with business professionals to prepare for your own career.

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset, preparing you to become a leading brand, design and innovation manager.