Master of Science in Marketing
UPF Barcelona School of Management
22 Jun 2023
Earliest start date
18 Sep 2023
The Master of Science in Marketing provides you with a full understanding of the important processes involved in creating, communicating, and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment.
The MSc in Marketing is a program that offers an analytical approach to Marketing, providing students with the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial, and empirical perspective.
You will learn to use practical and theoretical tools for choosing markets, and anticipating and identifying consumers' needs in order to plan an innovative marketing management strategy adapted to the latest marketing trends and techniques. At the end of the program, you will be prepared for managing a company's marketing strategy, whether it is an SME, NGO, mass-market, or services company.
Practically focused and internationally oriented, this MSc includes the option to undertake a curricular internship and it allows students to choose their preferred elective courses according to their career plans.
The MSc in Marketing benefits from the outstanding world-renowned faculty of UPF's Department of Economics and Business, the faculty of UPF-BSM, as well as the participation of professionals and experts from the sector who will share their Marketing expertise.
The MSc in Marketing is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
Program jointly offered with:
Why choose this program
01 Learn from the best
You will learn from the faculty of the UPF's Department of Economics and Business, the faculty of UPF-BSM, and from leading marketing professionals with experience in marketing departments of all types of companies who will share skills such as business creativity, leadership, and teamwork.
02 A hands-on analytical Approach to Marketing
You will acquire the knowledge to integrate consumer analysis with industry analysis using the most up-to-date analytical tools in order to make decisions about the different elements of the brand strategy and marketing mix.
03 Strategic mindset
You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, trends research, and analytics in order to define and plan a marketing management strategy.
04 Boost your career
The MSc in Marketing offers you the possibility to undertake a curricular internship, which provides a relevant work experience in the fields of brand consulting, communication management, digital marketing, and marketing research, among others.
05 International recognition
The MSc in Marketing is ranked as one of the 4 best masters in marketing in Spain by the QS Business Masters Ranking 2023. The ranking, which compiles the best marketing programs worldwide, highlights the program's leadership in research, the diversity in the classroom, and the return on investment time.
06 Study at an accredited school
Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.
UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th-placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking.
UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.
In addition, the MSc in Marketing is ranked as one of the 4 best masters in marketing in Spain by the QS Business Masters Ranking 2023.
The Master of Science in Marketing is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).
The MSc in Marketing is aimed at recent university graduates and junior professionals with strong quantitative and analytical skills, with previous studies preferably in Economics, Statistics, Communication, and Business Administration. Other degrees are accepted only if the candidate has at least 2 years of marketing-related professional experience.
Every year the program welcomes students from all over the world, coming mainly from analytical or communication backgrounds, to study in Barcelona: a vibrant, dynamic, and international city. Students become part of an international and multicultural environment that provides the first step to working, communicate, and negotiate globally.
The MSc in Marketing consists of 4 core modules over 3 terms: Strategic Marketing Planning, Consumer Insights: Market Research, Brand Management, and Communication Management.
During the third term, students will be able to choose their elective courses. Students will also prepare and present their MSc thesis, supervised by a specialized faculty member throughout the year.
During the third term or at the end of the master students will do a curricular internship in companies. Career development sessions will be offered to aid students in finding the placement and preparing them for their professional future.
Classes of the MSc in Marketing take place at UPF Ciutadella Campus.
Strategic Marketing Planning
- Quantitative and Financial Techniques Applied to Marketing
- Identification of Market Opportunities
- Marketing Strategy
- Global Vision of International Business Reality
Consumer Insights: Market Research
- Market Research: Generating Consumer Insights
- Marketing Analytics and Big Data
- Consumer Behaviour
- Brand Management and Planning
- Shopper Marketing (Retail)
- Integrated Communications
- Digital Marketing
- Relational Marketing
- International Marketing
MSc Final Thesis
- Master Thesis
Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning.
The Master of Science in Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
- Brush-up Courses: preparatory crash courses on business and economy-related subjects which take place two weeks prior to the beginning of the program.
- Spanish Course: free of charge during the first term. 3 hours/week course at UPF's language school.
- Career Development Program: career sessions and workshops where students obtain specific training on how to improve their professional profile, approach potential employers, and develop professional soft skills.
- International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricular, during the academic year following the completion of your Master's, at a top-level institution. Limited places.
- UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability, and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
The MSc in Marketing includes the possibility to undertake a curricular internship as an essential element of the academic curriculum. Resources and assistance will be provided by UPF-BSM Careers Service to support students in their search for internships and job positions.
- Brand Management
- Digital Marketing
- Internet and Social Media
- Market Research
- Marketing Consulting
- Retailing Marketing Departments in any sector
Scholarships and Funding
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.
Master of Science Scholarships
Specifically awarded to the master of Science students who can demonstrate a good academic, professional, and/or personal trajectory.
External financial aid
A large number of external entities and institutions offer financial aid options to students who want to enroll in one of our master's programs and postgraduate courses.
If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.
UPF Employee Discounts
If you are a member or family member or an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.
UPF Partner Universities Discount
Check if the university where you took your undergraduate studies is a UPF partner university and obtain a 10% discount on your master's tuition fees.