MSc Strategic Marketing

Meet our Business School faculty and discover the right course for you.

On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:

• Advertising, brand and product management
• Digital marketing
• International marketing
• Marketing research or consultancy
• New business development
• Public relations
• Research (or wish to undertake doctoral study)
• Sales management

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.

We’ll do our best to provide as many optional choices as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown below.

Online study

Choose to study this course online and benefit from the flexibility to gain a Master's qualification at a time and pace that suits you. You can start modules every two months and pause whenever you need to. Offering a distinctly Sussex style, you’ll be part of a global network of students, through peer-to-peer learning and discussion groups.

We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to COVID-19, or due to staff availability, student demand or updates to our curriculum. It may not be possible to take some module combinations due to timetabling constraints. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.

Core modules

Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Autumn teaching

• Buyer Behaviour
• Global Marketing Management
• Marketing Research
• Strategic Design Thinking for Market Value

Spring teaching

• Advanced Marketing Analytics
• Marketing Ethics and Society
• Marketing Strategy
• Strategic Brand Management

Summer teaching

• Research Project (Strategic Marketing)

Options

Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.

While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.

Spring teaching

• Business-to-Business Marketing
• Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
• Innovation in the Creative Economy
• Management of Negotiation
• Marketing and Communications in the Digital Era
• New Product Development Strategy

We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, we may need to make changes due to significant disruption, for example in response to COVID-19.

• 1st in the UK for annual research income in 2020/21 (Chartered Association of Business Schools)
• 13th in the UK for Business and Economics (The Times Higher Education World University Rankings by Subject 2022)
• Top 20 in the UK (QS World University Rankings: Masters in Marketing Rankings 2023)