MA International Marketing

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

You can take this course if you are interested in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.

In this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You'll learn about core marketing theories and models and cover global marketing strategy, international brand communications, social media marketing, and web analytics.

When you graduate, you'll have the knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.

What you'll experience

On this International Marketing Master's, you'll:

• Get a grounding in marketing principles and theories
• Study all aspects of marketing, including branding, social media marketing and consumer analytics
• Learn about how globalisation has increased the connection between business, markets, people and information across different countries and cultures
• Improve your knowledge of different cultures and nations to make yourself a more effective member of the international marketing community
• Apply what you learn as you learn, including working with the local business community
• Develop transferable skills you can apply in all areas of your life, such as critical thinking, independent research, teamwork, verbal and written communication, analytical thinking and ethical practice
• Benefit from the experience of guest speakers from a range of backgrounds – past speakers on similar courses include Jo Pabari (Director of Good Stuff Consulting and marketing consultant for Heineken, PepsiCo, Heinz and Twinings) and Emma Searle (Head of Digital at Verb Brands, a leading digital agency for luxury and premium brands)

You may also

• Visit some of the world's leading digital marketing and advertising companies in London – we have links with organisations such as Google, Twitter and IBM (subject to travel restrictions and the Covid19 pandemic)
• Immerse yourself in a different culture on a week-long self-funded study visit to a European university (subject to travel restrictions and the Covid19 pandemic)
• Obtain additional qualifications that will boost your CV via online training for qualifications such as Google Analytics and Ads

Each module on this course is worth a certain number of credits.

You need to study modules worth a total of 180 credits.

You'll build fundamental marketing knowledge in the first teaching block before you study specialist topics.

Core modules

Core modules this year include:

• Essentials of Marketing – 15 credits
• Consumer Insight and Analytics – 15 credits
• Global Marketing – 15 credits
• International Marketing Communications – 15 credits
• Contemporary Issues in Marketing – 15 credits
• Social Media Marketing – 15 credits
• The Collaborative Marketing Project – 30 credits
• Independent Marketing Research Project – 60 credits

There are no optional modules this year.

Countries such as India, China and Japan are now among the world's top 10 economies, while Mexico and Brazil are expected to enter the top 10 by 2050 (The World in 2050, PWC).

This has led to high demand for marketing professionals who can work effectively across cultures, regions and countries.

Marketing opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.

Roles you could work in when you graduate include:

• International market researcher
• Marketing campaign officer
• International marketing executive
• Public relations account executive
• Marketing Consultant
• Social media manager

Work experience and career planning

During the Collaborative Marketing Project module, you'll have the opportunity to work alongside clients from the local community, giving you a taste of working in the industry.

We can also help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and build your CV.