MSc International Management (Marketing)
Ningbo, China
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
CNY 110,000 / per year *
STUDY FORMAT
On-Campus
* international students; 110,000 RMB/year - Mainland Chinese, Hong Kong, Macau and Taiwan students; 100,000 RMB/year
Scholarships
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Introduction
Key information
- Degree: International Management (Marketing) MSc
- Types of study: Full-time
- Duration: One year
Admissions
Curriculum
Course overview
MSc International Management (Marketing) at NUBS China is a one-year full-time programme that is designed to develop your understanding of key areas in consumer behaviour, marketing management, digital marketing and marketing strategy, backed courses of Chartered Institute of Marketing (CIM).
With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and is practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industries to ensure that the teaching remains relevant to employers.
Special features
MSc International Management (Marketing) is a one-year full-time program that is designed to develop your understanding of key areas in consumer behaviour and consumption, marketing management, strategy, analytics and critical marketing. Thanks to a partnership with the Chartered Institute of Marketing (CIM), students can have the opportunity to acquire the CIM Diploma in Professional Marketing after graduation.
CIM is a world-leading professional marketing body, providing training and qualifications that many global employers require.
Course structure
Year 1
Semester 1 Compulsory modules
- BUSI4376 Marketing Management in the Digital Economy (20 Credits)
- BUSI4379 Consumer Behaviour and Analytics (20 Credits)
- BUSI4378 Marketing Strategy (20 Credits)
Semester 2 Compulsory modules
- BUSI4530 Research Methods in Marketing (20 Credits)
- BUSI4383 Critical Marketing (20 Credits)
Summer module
- Students must take 60 credits from this group
- BUSI4386 Marketing Dissertation (60 Credits)
- BUSI4387 Applied Marketing Project (60 Credits)
Scholarships and Funding
Gallery
Career Opportunities
Careers and further study
Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.
In addition, we have built a partnership with industry and companies to provide industry experiences and reflective learning. We have regularly collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which provide marketing career opportunities for graduates.