
MA Creative Advertising
Lincoln, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
GBP 16,000 / per year *
STUDY FORMAT
On-Campus
* for international students | home students: £8,100
Introduction
Our MA Creative Advertising programme focuses on developing the knowledge and skills required for the successful generation of effective, creative, innovative, and engaging marketing communications in a 21st Century global advertising industry context. The course has been developed to mirror today's industry, and we've worked closely with industry professionals to make sure the course helps students to develop the skills and knowledge the industry is looking for.
No matter what degree you've taken at the undergraduate level, the skills and knowledge you've gained can help you hit the ground running on this programme. An advertising creative needs to have a broad knowledge of different areas and a natural inquisitiveness. Advertising is all about looking at human behaviour, finding insights, and developing creative ways to sell a product or service or to change behaviour.
The course includes a masterclass programme consisting of ten one-day workshops delivered by leading professionals in London. Please note that students will each receive a 300 travel bursary to pay for travel to these workshops but will be expected to cover any additional costs they may incur.
How You Study
The aim of this course is to develop the knowledge and skills required for entry into the industry as an advertising creative. At the end of the programme, the final output is a portfolio of advertising concepts, known as a ‘book’.
The course modules are structured as follows:
Advertising Principles: An introduction to the principles and methods needed to produce advertising concepts, including:
- Creative problem solving
- Strategic thinking and research
- Idea generation
- Presenting and critiquing ideas
Creative Advertising Practice: Working in creative partnerships, students will have the opportunity to work on a wide range of creative challenges with a focus on problem-solving and effective communication. Students can explore:
- Effective use of media
- Data and technology
- Creative technology
- Working as a creative team
- Copywriting
- Art Direction
- Presentation and selling skills
Creative Advertising Profession: Students can develop a deep understanding of the expectations and recruitment strategies of a wide range of employers, and develop approaches that can kickstart their careers.
- Creating your unique creative identity
- Forming partnerships and relationships with the industry
- Identifying emerging creative trends
- Engaging and using industry networks
- Using social media to promote your creative brand
Creative Advertising Portfolio: This module enables students to put together an industry-standard portfolio (book) of advertising solutions which will form the foundation for engagement with the industry. Students will have the opportunity to engage with industry mentors to refine and shape their portfolios. Students can explore:
- Developing multiple campaigns in all media
- Building industry networks
- Self-promotion
- Teamwork and communication skills
Creative Advertising Masterclass Programme: Students on this course are expected to travel to London to take part in ten intensive, industry-led one-day workshops. There will be the opportunity to explore contemporary advertising practice and the themes and issues that affect the industry while building beneficial professional relationships.
Students can explore:
- The range of companies and opportunities in the advertising industry
- The creative process
- Strategic thinking
- Date and technology
- Craft skills – art direction and copywriting
- Presentation and selling skills
Please note that students will each receive a £300 travel bursary to pay for travel to these workshops but will be expected to cover any additional costs they may incur.
Contact and Independent Study
Weekly contact hours on this programme may vary depending on the stage of the study.
The postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least two to three hours in independent study.
Modules
- Creative Advertising Masterclass Programme (Core)
- Creative Advertising Portfolio (Core)
- Creative Advertising Practice (Core)
- Creative Advertising Principles (Core)
- Creative Advertising Profession (Core)
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
There is no requirement for a written dissertation in this programme, instead, students submit a series of written reports based on their practical projects. Interim formative assessments will be conducted mid-way through the academic year to review progress and highlight areas for improvement.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly - usually within 15 working days after the submission date.
Fees and Funding
For eligible students, there are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, UK students can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study.
Entry Requirements 2022-23
Minimum of a 2:2 honours degree in any subject and successful interview.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.
Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses.
These specialist courses are designed to help students meet the English language requirements for their intended programme of study.
Interviews
Students who apply for this course will be required to take part in an interview. There is no portfolio requirement for an interview, instead, applicants are asked to complete a creative thinking task which they will submit prior to the interview date.