Specializing Master in International Marketing Management

The Master in International Marketing Management (MIMM) prepares students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or his/her own business.

Students acquire the knowledge and competencies required to analyze international markets and to take on managerial, commercial, and marketing responsibilities. It enables students to work in international contexts thanks to a unique training process that:

virtuously integrates the economical-managerial disciplines with the psychological-organizational ones
trains professionals to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase.

Students must learn to continuously adequate themselves to various and dynamic business contexts. A mix of different competencies will enhance the quality of the learning environment and allow students to share different perspectives on the marketing field.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods through the presence of academics with international profiles, managers, case discussions, role plays, and individual or group projects, also commissioned by companies and business organizations, and seminars.a