MIM - Master in International Management - Marketing Management
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
CHF 33,600
STUDY FORMAT
Blended, Distance learning, On-Campus
Introduction
Program duration: 9 up to 12 months, full-time
Program format: Full-time, Part-time, On-campus, Online, Hybrid
Program language: English
Degree awarded: Master in International Management (MIM)
Deadline: no deadline to apply
Locations: Amsterdam, Antwerp, Barcelona, Brussels, Geneva, Madrid, Milan, Tokyo, Zurich
Starting dates: 8
Program Duration
Full-time students can earn a Master’s degree in 9 months (1 academic year) by completing 3 quarters of 20 credits each, or within 12 months with a lighter workload.
Part-time students can earn a Master’s degree in 2 to 3 years, depending on the number of courses, selection, and planning. Completing half the typical number of courses doubles the program’s duration. The more flexible your schedule, the faster you can finish. Students are considered part-time if they take 6 or fewer courses per quarter.
For course availability, refer to the Teaching Schedule. Part-time studies are available only for students with a national passport or residence permit.
Kick-start your studies up to 8 times per year
Students can choose from multiple starting dates in the fall, winter, spring, and summer of each academic year. Our modular course design and program structure allow for optimal education planning.
Due to the program’s flexible structure, starting dates are available throughout the academic year in October, November, January, February, April, May, July, or August. All campuses follow the same academic calendar.
Study Destinations
Students can transfer between campuses on a quarterly basis with guaranteed program compatibility. Our quarter-based academic calendar enables a continuous study-abroad experience across Europe and Asia.
We have 9 global campus locations in Amsterdam, Antwerp, Barcelona, Brussels, Geneva, Madrid, Milan, Tokyo, and Zurich.
All campuses are centrally located in vibrant cities. Students are encouraged to transfer between campuses for one or more quarters, but they may also choose a single campus as their destination. For shorter periods abroad, students can join seminar courses taught by visiting professors at several campuses throughout the academic year.
Accreditation
Upon successful completion of the program, students receive an international private Master in International Management (MIM) degree with a specialization in Marketing Management, awarded by the school’s headquarters in Zurich, Switzerland, based on the recommendation of the faculty at the local campuses where credits were earned.
Curriculum
Teaching Schedule
Courses are available in various formats, including:
- Daytime courses typically between 8.30 and 18.30
- Seminar courses with visiting professors on two or more consecutive days
- Online and distance learning courses available 24/7
- Private courses
- At certain campuses, evening courses typically from 19.00 to 22.00 and weekend courses typically on Saturdays, or any combination in a blended format
Courses are scheduled usually in sessions of 3 hours each. Connect with an admissions advisor, or refer to the course planning once enrolled to find out more about course availability in specific formats throughout the academic year and at our various campuses.
Program Requirements
The structure of our flexible study programs is based on the American model of higher education, allowing students to choose their courses (with some limitations) based on:
- Program requirements
- Previous studies
- Current interests
- Future ambitions
Each of our programs has different "Program Requirements" that need to be met by the end of the studies. Once a minimum number of courses has been completed or a minimum number of credits has been earned in each category of these Program Requirements, a request for graduation can be submitted.
Program Requirements
| Courses | European Credits (EC) | |
| Courses from the Marketing Management cluster | 6 out of 8 | 12 |
| Courses from the Financial Management cluster | 2 out of 4 | 4 |
| Courses from the Human Resource Management cluster | 2 out of 4 | 4 |
| Courses from the Supply Chain Management cluster | 2 out of 4 | 4 |
| Business Skills courses | 2 out of 4 | 4 |
| Electives | 10 | 20 |
| Subtotal | 24 | 48 |
| Final Project |
| 12 |
| Total | 60 |
Marketing Management I
- 2021-MAR5001 - Analyzing Marketing Opportunities (2 EC)
- 2021-MAR5007 - Creative Advertising (2 EC)
- 2021-MAR5008 - Developing Marketing Strategies (2 EC)
- 2021-MAR5011 - Planning Marketing Programs (2 EC)
Marketing Management II
- 2021-MAR5006 - Applied Brand Management (2 EC)
- 2021-MAR5002 - Applied Consumer Behavior (2 EC)
- 2021-MAR5013 - Applied Sales Management (2 EC)
- 2021-BUS5003 - e-Commerce (2 EC)
Admissions
Gallery
Program Tuition Fee
Scholarships and Funding
Scholarships are limitedly available, in the form of a fee reduction of the total program fees. Students can apply for a scholarship based on previous academic merit (minimum average grade of 80% or more). Scholarships are only available for full-time, on-campus students. Contact our admissions department directly for more information.
Rankings
UIBS has been ranked in Tier One of the CEO Magazine Global MBA Rankings 2024, placing among the top programs in Europe. Our Online MBA holds the #14 position worldwide, reflecting its excellence in digital learning. Additionally, UIBS is featured in the 2024 Global DBA Listing, reinforcing our leadership in doctoral business education. We are also proud to be recognized by QS Stars for our outstanding performance in teaching, online learning, business studies, and employability, underscoring our commitment to academic excellence and innovation.
Program Outcome
Upon successful completion of the study program, students receive an international private Master in Marketing Management degree awarded by the school's headquarters in Switzerland, based on the recommendation of the faculty from the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.
Our Master in Marketing Management program is programmatically accredited by the US-based Accreditation Council for Business Schools and Programs (ACBSP).
Career Opportunities
Career Preparation and Job Placement
Our Careers Department supports students in planning their career paths by:
- Organizing career seminars
- Offering opportunities to meet business professionals interested in recruiting
- Maintaining job and internship listings on our Careers Portal
Our study programs are designed to meet the demands of a broad range of business professions. Students are also assisted in finding internships and jobs with both local and multinational companies. Additionally, we review students’ CVs and provide tips for job interviews.
Dedicated Career Services
With the help of our dedicated career services and online career center, students and alumni receive the support they need to advance their professional careers.
Our career department organizes relevant career seminars and guest speaker events quarterly. The online career center provides 24/7 access to the latest job offers, internship opportunities, and a wide range of videos and articles with helpful tips and advice.
Professional Career Perspectives
Our professional study programs prepare students for a wide range of professions across various industries. It is important to note that our programs do not grant access to regulated professions or government employment. While access to government positions may be limited due to the private nature of our degrees, several alumni work for government authorities in various roles.
Program delivery
Program Duration
Full-time students can earn a Master's degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.
Part-time students can earn a Master's degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection, and the course planning. Completing half the typical number of courses equals twice the typical duration of the full-time program. The more flexible your working hours, the more courses you will be able to join to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Refer to the Teaching Schedule information on this page for more details on available courses. Part-time studies are available only for students with a national passport or residence permit.
Teaching Schedule
Courses are available in various formats, including:
- Daytime courses, typically between 8:30 and 18:30
- Seminar courses with visiting professors on two or more consecutive days
- Online and distance learning courses available 24/7
- Private courses
- At certain campuses, evening courses typically from 19:00 to 22:00
- Weekend courses, typically on Saturdays, or any combination in a blended format.
Courses are usually scheduled in sessions of 3 hours each. Connect with an admissions advisor, or refer to the course planning once enrolled to find out more about course availability in specific formats throughout the academic year and at our various campuses.