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East Texas A&M University MS in Marketing and Marketing Analytics
East Texas A&M University

MS in Marketing and Marketing Analytics

1 Years

English

Full time

Request application deadline

Sep 2025

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Blended, Distance learning, On-Campus

Introduction

Gain expertise in marketing analytics with an MS in Marketing and Marketing Analytics from A&M-Commerce. This flexible 1.5-year program, available in both online and hybrid formats, is recognized among the most affordable programs by U.S. News & World Report 2023. You’ll develop skills in consumer insights, digital marketing, and strategic decision-making, preparing for in-demand roles such as marketing manager and digital marketing manager. With AACSB accreditation and a STEM designation, this program provides international students with a valuable opportunity to advance their careers in a dynamic global market.

Career Flexibility is Within Your Reach

Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision-making. Be prepared to develop and deploy marketing plans based on creativity, innovation, and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.

What You Will Learn

In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.

Courses to Prepare You for Your Career

  • Foundation courses, including quantitative analysis for managers, foundations of management and finance for decision-makers
  • Core marketing courses, including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
  • Improve your marketing decision-making abilities.
  • Have an in-depth understanding of new marketing trends.
  • Improve your personal selling and sales management skills.
  • Apply relevant digital and technological trends in the marketplace.
  • Develop your ability to succeed in a rapidly changing global business environment.
  • Increase your desire for continued upward advancement in your marketing career.

A Strategic Mission

The mission of East Texas A&M University is to inspire transformational learning, create applied knowledge, and forge impactful connections that contribute to society. In support of our mission, we value:

  • Integrity and Respect: We conduct business with the highest integrity and mutual respect in all our endeavors.
  • Engagement: We foster engagement with all our stakeholders.
  • Innovation: We strive toward the latest technology and continuous improvement.
  • Social Responsibility: We conduct ourselves in a socially responsible and transparent manner.

The East Texas A&M University Business Advantage

Here you will gain the knowledge, confidence, and practical tools you need to become a professional, ready to compete in the marketplace.

Accredited

Earn a valuable degree from a fully accredited business program. Since 1976, East Texas A&M University has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.

STEM Designated Degree

Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, give students a significant advantage in the fastest-growing markets. These programs prepare students for professional careers that offer job security, flexibility, satisfaction, and excellent earning potential.

World-class Faculty

Engage with exceptional faculty who are both significant scholars and industry leaders who provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with the industry insights they provide.

Your Future

Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.

Funding Your Future

Committed to investing in our students’ futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M University, we offer scholarships specifically for business students.

Global Exposure

Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.

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