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University of Strathclyde Business School MSc Digital Marketing Management
University of Strathclyde Business School

MSc Digital Marketing Management

Glasgow, United Kingdom

12 Months

English

Full time

Request application deadline *

Sep 2024

GBP 15,400 **

On-Campus

* although there are no formal closing date for postgraduate applications we advise you to contact the Department/School you are applying to directly to see if your course has an application deadline

** Scotland, England, Wales & Northern Ireland | £25,100 International

Introduction

Study with us

  • Strathclyde’s MSc in Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skill
  • Gain an understanding of digital technologies and their application for business purposes
  • Learn about digital marketing in practice with hands-on experience of established and emerging digital media
  • Benefit from the involvement of industry partners

Why this course?

Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the program. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices, and specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

The extent of industry collaboration and involvement in our Digital Marketing Management program makes it an exceptional choice for your career progression.

In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business in developing a formal solution via a digital transformation plan.

Admissions

Curriculum

Program Tuition Fee

Scholarships and Funding

Accreditations

Career Opportunities

Student Testimonials

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School

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