MSc International Marketing
London, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
GBP 25,740 / per year *
STUDY FORMAT
On-Campus
* for overseas student fees | home student fees: GBP 15,130 per year
Introduction
Our MSc International Marketing program draws from a wide range of academic and practical interests, from business and the social sciences to humanities, media, communication, creative industries and technology.
The programme provides you with the knowledge and set of skills that you will need to apply in a wide range of industries and geographical contexts, such as understanding consumer behaviour and culture, orchestrating brand positioning and marketing strategies, and issues of consumption and sustainability. The degree will also give you an overview of regional specifications that you can apply to global contexts.
Why study MSc International Marketing at SOAS?
- We are ranked 6th in the UK for graduate employability (QS World University Rankings 2023)
- Our central London location brings many opportunities for networking and career options upon graduation
- Practical Industry Project: You will have the opportunity to get valuable real-world industry experience working in a team on a client brief
- We are uniquely positioned to understand global and local trends through our regional expertise in emerging countries and fast-growing economies
Admissions
Curriculum
Students must take 180 credits. These are composed of 120 taught credits comprising core, compulsory, and optional modules and a 60-credit dissertation.
Core Module
- Core module 15PFMC102 Consumer Behaviour
Compulsory Modules
- Research Methods
- International Marketing
- International Business-to-Business Marketing
- Project Management (School of Finance and Management)
Dissertation or Projects
- EITHER 60-credit Dissertation OR 30-credit Practical Industry Project plus 30-credit Research Project
- Practical Industry Project
- Research Project (School of Finance and Management)
- Dissertation (School of Finance and Management)
Guided Options and Language
Open Options (45 credits to be selected from across List A or Open Option Languages)
- Corporate Finance
- Risk Management
- Cultural Intelligence and Global Business Communication
- International Human Resource Management
- Financial Data Modelling
- Digital Government and Regulation
- Emerging Market Finance
- Valuation
- Data Analytics with Python
Program Tuition Fee
Career Opportunities
Graduates from the School of Finance and Management leave SOAS with a coherent and solid knowledge of management and finance, with skills in international marketing, statistics and computing, critical reasoning and analytical thinking.
Recent graduates have been hired by:
- Christian Aid
- Dagong Global
- Deloitte
- Department for Business, Energy and Industrial Strategy
- Elbus Group
- Financial Times
- FM Capital Partners
- HM Treasury
- Houlihan Lokey
- Huaxia Bank, China
- IDB (Islamic Development Bank)
- Investec
- J.P. Morgan Asset Management
- KPMG
- Lloyds Banking Group
- Santander
- UBS
- University of Oxford
- White & Case LLP
- World Food Programme
Program delivery
Masters programmes (with the exception of two-year full-time MAs) consist of 180 credits, made up of taught modules of 30 or 15 credits, taught over 10 or 20 weeks, and a dissertation of 60 credits. The programme structure shows which modules are compulsory and which are optional.