MSc Digital Marketing
London, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Nov 2024
EARLIEST START DATE
Jan 2025
TUITION FEES
GBP 23,900 / per year *
STUDY FORMAT
On-Campus
* EU and international student tuition fee per year. UK student tuition fee per year - £14,800
Introduction
Study our dedicated digital marketing postgraduate degree course at our London location, right in the heart of Bloomsbury. If you are a finalist or recent graduate (any subject) wanting to boost your employability, this degree course should provide you with the knowledge and skills needed for the digital era.
Being one of a few specialist digital marketing Master’s degree courses in the UK, you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics.
You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential.
Reasons to choose Digital Marketing MSc at Royal Holloway:
- Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025).
- Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.
- Great career prospects in digital marketing and any other related discipline.
- Flexible studies over two days a week, combined with extensive self-study.
Read more about our course on our website.
From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.
Gallery
Curriculum
Course structure
Core Modules - all modules are core
- Digital Marketing Strategy
- Search and Metrics
- Design Thinking
- Digital Brand Storytelling
- Digital Consumer in Online Culture
- Advertising in a Digital Era
- Research Methods for Digital Marketing
- Contemporary Issues in Digital Marketing
- Digital Marketing Consultancy
- Individual Business Project
- Academic Integrity
Teaching and assessment
Assessment is carried out by a variety of methods including essays, group projects, workshops, case studies and a dissertation.
All course information above was updated Autumn 2023 and all information was correct at that time. Please make sure you check our website course page or contact us directly for the very latest information if you are considering an application.
Program Outcome
On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.
Admissions
Scholarships and Funding
We have a range of scholarships available.
Accreditations
Rankings
- Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025).
Career Opportunities
Your future career
On graduating with a MSc in digital marketing you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels. have a theoretical and empirical knowledge of digital marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of digital marketing.
Postgraduate students from our School of Business and Management have gone on to roles in a variety of companies including Amazon, Tesco, Accenture, Ogilvy, KPMG, Boehringer Ingelheim, Bloomberg LP, Ocado Group, HSBC, Fuji film, Huawei, Deutsche Bahn and Qatar Airways.
This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This means your qualification is recognised in the industry, giving you a competitive edge when applying for jobs
The course is accredited by the Chartered Institute of Marketing (CIM), a leading professional body for marketing. Students graduating from this course are provided with an exemption on CIM qualifications, meaning they will only be required to pass one further elective module to obtain the L4 Certificate in Professional Management or Certificate in Professional Digital Marketing.