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NTNU Norwegian University of Science and Technology MSc in International Business and Marketing
NTNU Norwegian University of Science and Technology

MSc in International Business and Marketing

Alesund, Norway

2 Years

English

Full time

01 Dec 2024

Aug 2025

NOK 197,000 / per year

On-Campus

Introduction

Are you interested in learning about international business? Are you curious about how customer-focused innovation and entrepreneurship lead to start-ups and new business models? Are you excited to develop your marketing and digital skills? Do you wish to know how you can promote sustainability in business?

If you answer yes to any of these questions, then the MSc in International Business and Marketing (“Siviløkonom”) is the right master program for you!

Businesses are increasingly looking for employees who can work in a multicultural environment, are able to innovate, are comfortable working with technology and the digital world, and have a concern for sustainability. This MSc focuses on precisely these competencies, with the addition of sustainability, digitalization, and innovation being defined as cross-departmental themes at NTNU in Ålesund.

The surroundings provide the perfect environment to learn. You will be studying business among the stunning mountains and fjords of western Norway in one of the most beautiful cities in Europe.

Norwegian industry is highly internationalized, particularly the industry of Mid-Western Norway. Given the relatively small size of local markets and available resources, many businesses within this region compete heavily in international contexts. Møre and Romsdal county, where we are located, is one of the largest exporting counties in Norway (excluding petroleum-based products) and is the leading Norwegian region for industries involved in fishing, aquaculture, seafood processing, and seafood sales. The marine industrial sector is therefore of great importance and contributes to securing the regional population and industrial development. The maritime cluster (ship design, shipyards, component supplier, related IT, etc.) is concentrated in this region, thus representing a national center of industrial importance. The maritime industry represents 25% of the value creation in Møre and Romsdal with most of the business located in the Sunnmøre region of which Ålesund is the city center. Furthermore, an industrial cluster of furniture producers is also located in the fjord regions of Sunnmøre, where almost half of the Norwegian furniture industry is located. Naturally, innovation and entrepreneurship are also integral aspects of the business culture here as the region is known for entrepreneurial activity. These geographical and cultural aspects permeate the MSc in International Business and Marketing (“Siviløkonom”) program at NTNU in Ålesund.

NTNU has a main profile in science and technology and is the leading school teaching technology in Norway. Cooperation between departments at NTNU in Ålesund allows you to take technology courses not available at many other schools. You can also learn about sustainability from active researchers focusing on issues of how to incorporate sustainable practices into business models. The UN’s sustainability goals are changing society and working life. Through our close collaboration with industry in the region, research, and innovation, we seek to create new, smart, technology-based, green, and profitable solutions for business and society.

In short, the MSc program seeks to combine theory with practical insight into the industry, thus you as a student to develop a holistic view of business and innovation and actively participate in cross-functional teams in globalized organizations. This is achieved through the proximity of industry to the university and the networks that have been established over time.

Admissions

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