International Marketing MSc

Our MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

• global communication and brand management
• customer relationship management
• marketing ethics
• digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

• develop a theoretical understanding of the discipline
• test the applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

• create competitive advantage
• build brand loyalty
• understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

Professional accreditation and recognition

Newcastle University Business School accreditation

Newcastle University Business School is accredited by the:

• Association to Advance Collegiate Schools of Business (AACSB)
• European Quality Improvement System (EQUIS)
• Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high-quality teaching environment, innovative programming and active engagement with the industry.

Chartered Institute of Marketing (CIM)

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.

Successful graduates can undertake further study for a CIM qualification at the highest possible entry-level, namely the Chartered Postgraduate Diploma in Marketing.

In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Market Research Society (MRS)

Our course is one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.