MSc in Marketing Analytics and Insights

Our Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks.

Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented by experiential learning to connect you seamlessly with business practices for the future economy.

Why Choose NUS MSc in Marketing Analytics and Insights?

Sharpening your Competitive Edge, Market your Potential
Our MSc in Marketing Analytics and Insights programme uniquely focuses on training future marketers with the following three strengths.

First, the ability to uncover and articulate specific data-analytics needs to address marketing problems.

Second, the mastery of the state-of-the-art research tools, which are the necessary hard skills to tackle such needs.

Third, the effective communication of analytical insights. Structured over 12 to 15 months, you will learn from distinguished faculty members with recognised expertise in their fields, as well as from talented peers and colleagues from diverse cultures and backgrounds.

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With more than 170 distinguished international faculty from over 20 regions, offering broad industry experience and seasoned business insights, our NUS Business School faculty are committed to providing you with an enriching and stimulating business education.

A Vibrant Community
As a student in the MSc in Marketing Analytics and Insights programme, the student experience should not only be restricted to the classroom. In addition to academic activities, you will have access to a myriad of social, corporate, and enrichment activities, which are organized specially for you to have a fulfilling time here at NUS.

The NUS Alumni Community

The National University of Singapore is world-renowned for our academic excellence in education, research and service. Upon completion of your NUS MSc in Marketing Analytics and Insights, you will join a vibrant network consisting of more than 38,000 business school graduates and 300,000 university alumni from diverse backgrounds and disciplines. On top of this, you will have the honour of establishing the alumni network for our NUS MSc in Marketing Analytics and Insights community.

The CEMS Connection

NUS MSc in Marketing Analytics & Insights students can enroll by choosing the additional CEMS Master’s in International Management (CEMS MIM) degree.

CEMS is a strategic global alliance of leading business schools, multinational companies, and non-governmental organizations. This highly-ranked, global, one-year, pre-experience MIM program emphasizes and develops management and leadership competencies with emphasis on internationalism and responsible leadership.

During your CEMS MIM year, you will enjoy an international exchange semester at a leading CEMS partner university, complete CEMS courses in Global Management, participate in the Business Project and skills seminars, as well as complete an international internship. With the CEMS MIM, you will get to experience and join a cohort of high-caliber, internationally-minded, multilingual students enrolled at leading business schools across the world.