MSc in International Fashion Marketing
Manchester, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 18,500 / per year *
STUDY FORMAT
On-Campus
* full-time fee for EU and Non-EU international students
Introduction
The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers is rallying against the fast-fashion ethos and is instead favoring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity, and the way in which they communicate to the consumer to ensure greater transparency and authenticity.
This program is aimed at students who want to gain experience in both the strategic and creative aspects of fashion marketing. Whilst studying MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.
With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive, and environmentally sustainable.
Features and Benefits
- Flexibility - Select from a range of specialist option units in Term 2, including entrepreneurship, product development, and industrial experience, to tailor your studies to your interests and career aspirations
- Fashion Community - An international and culturally diverse city, Manchester hosts global brands in addition to a flourishing independent fashion economy and creative industries
- Expertise - Our staff are researchers and industry specialists, covering the breadth of the fashion world from design, supply chain, and production to marketing, merchandising, and management
- The Future of Fashion - Students will be equipped with the essential knowledge and key skills needed to help evolve the fashion industry to become more environmentally sustainable, socially progressive, and ethically conscious
- Industry Links - We are connected with over 400 industrial partners, from Fred Perry and Lacoste to Alexander McQueen and the British Fashion Council, ensuring our programs are shaped to meet the needs of an ever-changing sector through live projects, external visits, and networking opportunities.
Admissions
Curriculum
Course Information
The MSc International Fashion Marketing is one course in a suite of exciting new business programs within Manchester Fashion Institute, including MSc Fashion Buying and Merchandising Management, MSc International Fashion Business Management, and MSc Luxury Fashion Management.
The historically fashionable and culturally rich city of Manchester is an important characteristic of the course, acting as a ‘laboratory’ in which students will work with independent and commercial organizations while researching the practical implications and processes of fashion marketing and its multitude of elements. The established reputation of Manchester Fashion Institute has allowed us to collaborate with iconic brands like Fred Perry and Chanel while also developing working relationships with industry-leading and popular local brands, which facilitate exciting student opportunities for placements, internships, and live project briefs each year.
With highly qualified and expertly trained academic staff, students will benefit from a joint approach to teaching and learning, where the unique teaching and assessment methodologies will offer students a robust academic and industry-facing understanding of different roles and functions in organizations as well as contemporary issues facing fashion marketing. In order to be truly effective, the teaching and learning experience is one of collaboration, where students work with academics and peers to critique existing knowledge and behaviors in a creative, critical, and reflexive way. Through innovative teaching practice and exciting methods of assessment, the course fosters a critical appreciation of marketing as a cultural belief system whose role in shaping fashion and society must be better understood.
Unlike most similar MSc courses, students will develop an appreciation for the underlying commercial, psychological, sociological, and anthropological aspects of fashion and apply these perspectives when debating and researching various aspects of the fashion system and the role of marketing within it.
Further, as debate in fashion is very rarely black and white or so clear cut that there is no room for different points of view, students will be exposed to contemporary trends affecting fashion and encouraged to consider epistemological alternatives to creative and strategic marketing practice.
Year 1
Core units
- Marketing and Society
- Brands and Consumer Culture
- Fashion Enquiry
- Social Media Marketing
- Masters Project
Program Tuition Fee
Career Opportunities
Live projects, external visits, and networking opportunities will enhance the employability, confidence, and earning potential of our graduates. The focus of the curriculum will support a range of Fashion Marketing career aspirations with skills in creativity, complex problem solving, reasoning, and ideation to be ready for the current and future demands of jobs.
This MSc will open doors for students to a range of exciting areas in the creative and cultural industries, such as;
- Brand Management
- Copywriting
- Campaign Management
- Content Marketing
- Social Media Marketing
- Creative Concept Development
- Brand Strategy
- Account Management
- Events & Experiential
- Research & Insight
- Design
- Communications & PR
- Marketing Metrics & Data Analysis
- Search Marketing/SEO
Program delivery
- Full-time 25% lectures, seminars or similar; 0% placement; 75% independent study