MA in Integrated Marketing Communication

Marist College has offered a comprehensive online Integrated Marketing Communication (IMC) Master’s degree since 2012. This IMC marketing Master’s degree focuses on modern-day digital interactive marketing and strategic communication tactics. Each course concentrates on how marketing professionals can develop strategic marketing plans to deliver a consistent message that reflects a brand’s values, products, and company mission across various channels.

The Integrated Marketing Communication degree comprises a 100% online curriculum, allowing students to earn a marketing Master’s degree on their own time. The online courses are designed to create a cohesive program, merging all facets of modern-day marketing communications. Online Integrated Marketing Communication graduate courses include advertising, public relations, social media, marketing research, branding, strategy, analytical tools, and global marketing insights.