MSc in International Marketing and Brand Management
Lund, Sweden
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
Programme overview
This programme prepares you for a career in marketing, strategy, brand and product management, sales and marketing research. The Master’s programme in International Marketing and Brand Management is one of Sweden’s most popular business MSc programmes.
When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track.
Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.
Strategies for brands and international markets (track 1)
In this track, you will train strategic decision-making and learn how to build brand awareness and loyalty in international markets. You will develop your understanding of the alternative strategies for corporations selecting, entering, developing and leaving international markets. You will also learn about the practical application of brand strategies. Aspects and theories of brand management will be presented and discussed in order to develop knowledge on how to manage in a global brand environment. If you want to learn how to influence decisions, people, businesses and society at large, this is the place to start.
International consumer trends, brands and innovation (track 2)
People’s consumption is constantly changing, and so must businesses and public authorities to successfully communicate their products and services. This track provides you with the theory and tools necessary to help companies and organisations identify and prepare for future trends and get a head start. We offer you ample opportunities to dive deeper into consumer and market insight and methods for collecting information about consumer trends, as you simultaneously deepen your understanding of brands, innovation and business relationships.
Curriculum
Programme structure
The initial fifteen weeks of the programme are organised into two tracks.
When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects. In addition, you will be able to choose courses that will give you the type of specialisation that you prefer within the broader area of international marketing and brand management. Both tracks end with a degree project in global marketing (15 credits).
Courses - Track 1:
- International Marketing and Strategy (7.5 credits)
- Strategic Brand Management (7.5 credits)
- Multichannel Marketing, Retail and Internationalisation (7.5 credits)
- Research Strategy (5 credits)
Courses - Track 2:
- Consumer Culture Theory and Consumption Insights (7.5 credits)
- From Consumer Insight to Innovation (7.5 credits)
- The Value of Brands in a Consumption Society (7.5 credits)
- Research Strategy (5 credits)
Electives for both tracks:
- One of the following two electives (7.5 credits each):
- Sustainability and Marketing Ethics
- Digital Marketing.
- One of the following two method courses (5 credits each):
- Qualitative Research Methods
- Quantitative Research Methods
- One of the following two method courses (5 credits each):
- Understanding Consumption
- Corporate Brand Management and Reputation
Accreditations
Career Opportunities
Career prospects
The School’s close ties to the international business community and an extensive network of corporate partners ensure practical relevance and give your career a head start. Graduates have found employment at internationally leading businesses all over the world, for example, SAS, L’Oréal and IKEA. Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.