Master's in Hospitality Strategy and Digital Transformation
Crans-Montana, Switzerland
DURATION
2 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
CHF 41,000 / per year
STUDY FORMAT
Blended, Distance learning, On-Campus
Introduction
Digital technology is revolutionizing hospitality, creating fantastic opportunities for tech-savvy professionals with the skills and insights to lead digital transformation strategies.
Our new Master’s in Hospitality Strategy and Digital Transformation – the first of its kind in the world – is designed to prepare you to seize these opportunities to shape tomorrow's hospitality industry.
This Master’s is for the innovators of tomorrow, preparing you for a leadership career in hospitality strategy, entrepreneurship, revenue optimization, and digital transformation.
During the 12-month program (plus capstone or internship), you’ll mix with leading faculty and experts, exposing you to innovative business models and entrepreneurial thinking.
You’ll also upgrade your leadership skills – by applying new knowledge to real projects.
The program is divided into three modules. Combined, they cover the essential digital technologies of the hospitality sector, the development of effective strategies, and the leadership skills needed to bring digital transformation to organizations.
Accreditation
Les Roches Global Hospitality Education is accredited by the New England Commission of Higher Education (formerly the Commission on Institutions of Higher Education of the New England Association of Schools and Colleges, Inc.).
Les Roches Crans-Montana is recognized as a degree-awarding institution by the education department of the Canton of Valais. Les Roches Jin Jiang is also accredited by the Shanghai Education Evaluation Association (SEEA).
- 1 year (+6 months capstone or internship)
- Full-time
- Remote study options available
- 1 Business field trip
- Campus: Switzerland
Gallery
Curriculum
Academic content
Two semesters of full-time academic study are split into three modules:
Module 1 – Tactics
Mastering digital technologies and innovation in the hospitality sector
- New trends and disruptions in hospitality
- Effective technologies in operations and service
- Database management and artificial intelligence
- Performance measurement and business analytics
- Finance and value creation
Also includes a ‘Decoding Bootcamp’ focused on mobile applications, websites, and data curation.
Module 2 – Strategies
Developing sustainable strategies and business models
- Design thinking and innovation
- Advanced digital marketing strategies and tactics
- Ethics and CSR in the connected world
- New business models and start-up ecosystem in hospitality
- Revenue, channel, and demand management
Module 3 – Leadership
Leading your organization into the digital transformation
- Applied project management
- Customer experience, service excellence, and personalization in the digital age
- Sustainable hospitality business strategies, design, and development
- Leadership awakening: multicultural leadership, emotional intelligence, talent management, and team building
- Implementing and leading the digital transformation
“This Master’s will expose students to cutting edge faculty and experts, confronting them with innovative business models and entrepreneurial thinking.” Scott Dahl, Program Director
Capstone project
The Master’s in Hospitality Strategy and Digital Transformation culminates in a fully assessed capstone project, which can be completed either through a real-world internship experience or via a consultancy case study.
Internship option
You can opt to undertake an internship in a related field of your choice – for example in digital marketing or revenue management for a hospitality company – during which your performance and progress will be evaluated by your host company, with your learning outcomes appraised by Les Roches faculty.
Consultancy case study option
Working in small groups, you will undertake a consulting-style project with one of our industry partners. You will receive weekly supervision by faculty; and at the project’s conclusion, you will be assessed on outcomes against objectives, together with your personal contribution.
Field trip
At the end of academic Module 2, you will have the opportunity to put theory into practice in an immersive field trip, providing real-world context for all the topics studied to that point.
You will meet and network with leading figures from across the industry, see hospitality innovators at work, and gain a more complete understanding of what it takes to succeed in the digital world.
Admissions
Rankings
Les Roches is ranked in the global top three for employer reputation by the QS World University Rankings by Subject, 2021.
Program Outcome
Our Master’s in Hospitality Strategy and Digital Transformation is for the innovators of tomorrow, preparing you for a leadership career in hospitality strategy, entrepreneurship, revenue optimization and digital transformation.
You’ll mix with leading faculty and experts, exposing you to innovative business models and entrepreneurial thinking. You'll also upgrade your leadership skills – applying your new knowledge to real-world projects.
Scholarships and Funding
As a private institution, Les Roches offers a limited number of scholarships and financial aid packages for our students.
Each scholarship and financial aid package has specific eligibility criteria and will be considered on a case-by-case basis for those students who have submitted a complete application. Students may also be eligible for loans offered in their home country.
A limited number of scholarships are available to assist motivated applicants with their hospitality studies.
These scholarships vary in amount and duration. Eligibility is examined on a case-by-case basis for those students who have submitted a complete application. Please note that scholarships may not be combined.
Program Tuition Fee
Ideal Students
Our Master's in Hospitality Strategy and Digital Transformation is designed for forward-thinking students at least 21 years old, who have completed a Bachelor-level degree, preferably in business or a hospitality-related subject. Relevant work experience is preferable, but not required.
Career Opportunities
As a student in this Master’s program, you will become uniquely connected with the hospitality industry, gaining direct exposure through:
- Applied projects
- Industry guest speakers
- Visiting professors drawn directly from the industry
- Business field trip
- Capstone project
While studying with us, you will have access to expert career counselors to guide and support you as you work towards your preferred career path.
When you graduate, you can expect to choose from exciting roles within the hospitality industry; or in technology companies, finance firms, digital marketing agencies – in fact, any business that needs to digitally transform or leads transformations for clients.
Alternatively, you could decide to use your newly acquired knowledge to effect digital disruption through your start-up enterprise.
Facilities
Student Testimonials
Program delivery
In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track. They are:
- 100% face-to-face on campus
- Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
- 100% remote learning at home