Keystone logo
Kingston University MSc in Marketing Communications and Advertising
Kingston University

MSc in Marketing Communications and Advertising

Kingston upon Thames, United Kingdom

1 Years

English

Full time

Request application deadline

Request earliest startdate

GBP 12,100 / per year *

On-Campus

* home full-time: £12,100 | international full-time: £17,500

Introduction

Why choose this course?

Our Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM).

You will gain a deep knowledge of each marketing communications channel, with a focus on advertising. You will develop communications plans that stand up to academic scrutiny, present your work to industry experts and make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief. Your work will build into a portfolio you can be proud to show recruiters.

Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.

  • Industry application and critique: on this course, you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
  • Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
  • Career-ready: the work you complete during your master's builds into a portfolio you can be proud to show recruiters.

'The links with our Marketing Expert Panel mean there's always an opportunity to ask what's changed and what's new in the campaigns you've been working on?' and to bring that up-to-the-minute input into the course.' - Dr Patricia Harris.

You do not need to have a background in business to study this course, but you will need to have a strong interest in gaining a master's in advertising and marketing communications.

Reasons to choose Kingston University

  • Kingston Business School is one of only five per cent of the world's business schools to be accredited by AACSB International.
  • You will be able to achieve a CIM qualification through exemptions awarded by the CIM for this degree. CIM qualifications are highly sought after by employers.
  • Guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students.
  • Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport. Halls accommodation is just a walk away from the classrooms.

What this course offers you

  • Real 'pitching' experience in front of top marketing communication professionals.
  • Career and employability focus through integrated tasks and workshops.
  • Broad and deep knowledge across all areas of communications, with a focus on advertising.
  • Highly interactive lecture sessions will develop your critical thinking by putting emphasis on discussion and debate and the exchange of ideas between lecturers and students.
  • You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise a strategic communications plan via a live company brief.
  • Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.

Accreditation

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM). Students in this course have the opportunity to gain a CIM Certificate in Professional Digital Marketing through the CIM Graduate Gateway scheme.

CIM qualifications are highly sought after by employers. The combination of a master's degree and a CIM professional qualification will strengthen your CV and help you stand out as a master of your subject.

Admissions

Curriculum

Program Tuition Fee

Career Opportunities

Accreditations

About the School

Questions