MSc In Sport - International Sport and Event Management
Marseille, France
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 17,400 / per year *
STUDY FORMAT
On-Campus
* early bird discount of 5% off tuition fees for any application completed before February 28th, 2025
Early Bird discount of 5% off tuition fees
For any application completed before February 28th, 2025
Introduction
A leading higher education programme dedicated to the sport industry
The strength of this programme, created in 1997 and co-built with companies from the sector, lies in its ability to train managers in line with the needs and specificities of sports business. We manage that thanks to the combination of skills in event marketing and sports law. Our students benefit from personalised coaching on their professional project and the construction of their network.
The International Sport & Event Management programme is recognised and valued by professionals in the sports industry, both nationally and internationally.
Programme highlights
- Dual academic and professional expertise
- Focus on experiential learning
- Personalised coaching for students
- A programme built around CSR
- An extensive network of alumni
- A true international dimension that opens many paths
Skills & Knowledge
- Organisation and coordination of sporting events
- Marketing and sale of brands involved in sporting events
- Design, implementation and evaluation of innovative approaches to CSR
Key figures
- 90% of graduates find a job within 6 months after graduation
- €35,000 average annual salary
- 500 alumni globally
- 30 partner companies
Admissions
Gallery
Scholarships and Funding
At KEDGE, We strongly believe that funding concerns should not prevent students from accessing the course of their choice.
We recognize that taking on a degree requires motivation as well as a personal and financial commitment. To help you create your path towards your dream career, the school offers a range of scholarships to ambitious and talented international students.
Who can apply for a Scholarship?
Only non-French students applying to our International BBA, our Specialised MSc, and our Master in Management Grande Ecole Programs are eligible for those scholarships. Exchange students are not eligible for these scholarships.
Early Bird Scholarship
Applications received during the Early Bird Discount period will automatically be granted a 10% discount on the tuition fees. To be eligible, students must submit all of the required documents for their application by 28th February 2019 on join.kedge.edu.
While Early-bird discounts can be cumulated with merit-based scholarships.
Merit Scholarships
Academically gifted students can apply for merit-based scholarships: the Achievement Scholarship or the Academic Excellence Scholarship. To support their applications, the candidates for Merit Scholarships need to provide a motivation statement and proof of their academic achievements.
Both Merit Scholarships are dedicated to exceptionally talented students. Your application will be assessed on two criteria: the grade obtained during your interview with our academic team and the interview and the academic record (GPA, GMAT, GRE, etc.).
To support their applications, students are expected to provide a motivation statement and any proof of academic excellence or extra-curricular achievements.
| Achievement Scholarship | 15% discount on the tuition fees |
| Academic Excellence Scholarship | 20% discount on the tuition fees |
The merit-based scholarships are non-cumulative (i.e. only one merit scholarship can be granted per student) but could be cumulative with the Early Bird Scholarship.
Kristen Hoey Scholarship - ISLI MSc
This scholarship is available for students from the United States of America, who hold a degree from a US university and wish to join the ISLI MSc program. This scholarship is awarded in memory of Kirsten Hoey a talented alumnus of the ISLI program. Each year, a selected number of American students with excellent academic records will receive a 50% discount on their tuition fees. To be eligible, students will be required to submit a motivation letter online which will be submitted to Kirsten HOEY’s family and the MSc program Director.
The Kristen Hoey Scholarship cannot be combined with any other scholarships.
Curriculum
This year of specialisation allows you to acquire the key skills to integrate this niche market.
Semester 1
- Commercial business strategies in sport organisation
- Commercial sponsorship and sport-related mass communication
- Fan experience & stadium management
- Sport career services
- Communication plan and cultural marketing applied to the sport industry
- Legal framework for sport competitions and their stakeholders*
Semester 2
- Sportainment: business and digital management for & with fans
- Brand management in sport organisations
- Sport consulting
- Corporate social responsibility, digital marketing and sales management
- Economics and finance of professional teamsports
- Contractual organisation of sport events*
*Courses also available in French
Semester 3
- Alumni networking & coaching
- Professional thesis or business game
- A six-month internship in France or abroad
Program Tuition Fee
Career Opportunities
This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:
Head of Partnership/Sponsorship, Business Manager, Brand Manager, Project Manager - Events, Guests Services Manager, Head of Sponsoring and Public Relations, Communication Manager, Head of Marketing/Merchandising/Ticketing, Head of Promotion for Sport Brands, Stadium Manager, Consultant in Sport Marketing, Hospitality Manager.
Key Figures
- €35 000 average annual salary
- 90% are hired within six months
- 500 strong alumni network worldwide
Companies
Adidas, Africa, Allianz Riviera, AS Monaco, ASO, ATP World Tour, Fédération Française de Football, Fédération Française de Rugby, Fédération Française de Tennis, Fédération Française de Basket-Ball, Fédération Française de Hand-Ball, BNP Paribas, Generali, Groupe Oreca, Havas Sports Entertainment, Keneo, La Fourmi, Ligue Nationale de Rugby, MCES, NBA, Olympique de Marseille, Olympique Lyonnais, Nike, Paris Dakar, PSG, RedBull, Rugby Club Toulonnais, Skoda, Lagardère Sport, Sportlas Group, UEFA, Electronic Arts, NBA, Paris 2024, CNOSF, Peugeot, Puma.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.