Keystone logo
Kedge Business School MSc in Marketing
Kedge Business School

MSc in Marketing

1 up to 2 Years

English

Full time

Request application deadline

Sep 2025

EUR 17,400 / per year *

On-Campus

* tuition above reflects cost for the Master of Science track. Tuition for the pathway course: 9500 EUR

Early bird discount of 10% on tuition fees

Introduction

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.

Working with businesses, they take our current state of knowledge forward in the marketing field and involve students in their research. Companies are involved in the joint creation of the program at several levels: some are involved in managing the program via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

Why choose this program?

“Digital skills” tracks

“office systems”, “personal branding”, “design using Adobe”, “Google Adwords & analytics”, etc.

A specialized program providing access to 80% of marketing occupations

thanks to its design: a common core leading on to occupation-specific and sector-specific options.

A 3-tiered educational approach

  • 1/3 teaching provided by top-level academic professors who are members of the Kedge BS “Marketing Centre of Excellence”: they enable students to benefit from the latest progress in the marketing field thanks to their involvement in research projects with companies.
  • 1/3 lectures given by experts and professionals: they share their expertise and experience with the students
  • 1/3 experience-based work to create, apply and analyze: fieldwork, corporate projects, visits to companies, etc.

A “guiding-light partnership”

in each of the occupation-specific and/or sector-specific options. A company supports the students throughout the whole of the second semester (conferences, job dating, case studies, workshops, applied research problems, etc.). Examples of partner companies (Danone, Cultura, Procter & Gamble, Dentsu Aegis Network, etc.)

Scholarships and Funding

Program Tuition Fee

Program Admission Requirements

Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.

About the School

Questions