MSc Creativity & Design Management
Marseille, France
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 17,500 *
STUDY FORMAT
On-Campus
* short track | 9500 EUR long track pathway course
Introduction
The cultural and creative sector, encompassing design, spans diverse activities marked by distinct strategic properties and a growing integration of skills. In adapting to this evolving economy, creativity and design emerge as highly coveted competencies essential for navigating a complex and competitive market landscape. These cross-cutting skills play a pivotal role in enhancing the aesthetic experiences of consumers and users, driving societal innovation, and catalysing business transformation.
The MSc Programme in Creativity & Design Management is tailored to nurture students into creators and innovators within the creative industries and other innovative sectors of the economy and society.
KEDGE Business School’s Master of Science Creativity & Design Management is a double degree programme. It delivers a Master of Science accredited by the Conférence des Grandes Écoles (CGE) and a diploma recognised by the French Ministry of Higher Education.
Programme Highlights
A Hybrid Approach: Creativity and Design
In today's dynamic business environment, companies are increasingly blending disciplines to innovate. With its collaborative nature, design stands at the forefront of organisational evolution, catalysing creativity across various sectors.
Creativity and Design: Rooted in French Culture
France stands out for its rich artistic heritage, cultural diversity, and vibrant creative industries. Globally, it ranks 6th in creative products, encompassing brand values, export of cultural goods, patent origins, online creativity, and more, as per the Global Innovation Index. Our programme draws upon the finest French savoir-faire, creative and cultural traditions, alongside the specialised expertise of our sector's organisations and companies.
The South of France serves as both a historical and contemporary hub for creation and design.
- The South of France has long been a source of inspiration for some of the greatest artists in history, including Renoir, Manet, Cézanne, Van Gogh, Bonnard, Matisse, Miró, Giacometti, Chagall, Braque, Léger, Picasso, and Gauguin, among others.
- It continues to attract renowned French designers such as Rudy Ricciotti, Robert Guédiguian, Jacquemus, Axel Chay, IAM, Jul, and Gérald Passedat.
- The region has been instrumental in the development of major French brands like L’Occitane en Provence, Maison Fragonard, Biot Glassworks, and the Madura Workshop.
- It hosts prestigious institutions such as Fondation Maeght, Villa Noailles, MUCEM, Fondation Van Gogh, Fondation Luma, and Collection Lambert.
Marseille, designated as the European Capital of Culture in 2013, stands out as one of France's most vibrant and creative cities. With its cosmopolitan atmosphere, Marseille thrives on a dynamic mix of creative and cultural activities, with a special focus on visual arts, design, fashion, music, and sports.
Located amidst this cultural richness, the Creativity and Design Bachelor programme, situated in the Calanques at the Luminy campus in Marseille, provides students with an immersive experience in this fertile ground for creativity.
International Outlook
Delivered entirely in English, our programme embraces international cooperation by welcoming professors, professionals, and international students. This approach reflects a blend of global and local perspectives, highlighting the "Made in France" essence as well as the South of France. Plus, the programme leverages the extensive global network of KEDGE Arts School, boasting strong partnerships with esteemed institutions like the Central Academy of Fine Arts, China's most prestigious art and design school.
Immersive Teaching: Onsite Training
Experiential teaching primarily occurs within creative organisations closely connected to professionals in the sector. This approach incorporates methods like on-site courses, professional workshops, and an annual study trip abroad.
Hands-On Experience
In project-based teaching, students are encouraged to address complex problems, develop strategies, and design and test their innovations. We value an entrepreneurial approach, empowering our students to become key players in shaping market developments.
Expertise and Networking: Academic and Practical
The MSc Creativity & Design Management taps into the knowledge base of the Creative Industries and Culture research centre to disseminate expertise in arts, design, and creative industries management, facilitated by our team of researchers. Emphasising values like avant-garde, freedom, diversity, and collaboration, the programme collaborates with a wide range of partners in the design and creative industries sector, from large national companies and institutions to smaller creative businesses. These professionals contribute practical insights to our teachings, ensuring high-quality learning experiences within real-world contexts and providing valuable networking opportunities for accessing the market.
Key points
- Develop Skills in Ideation, Creativity, Conception, and Design
- Gain an understanding of the Nuances of Creative Management, Design, and the Creative Industries
- Create and Lead Innovative Strategies to Address Problems and Add Value to Users, Organisations, and Society
Admissions
Curriculum
Short Track
CREATIVITY & DESIGN MANAGER SKILLS
- Creativity and design strategic management
- Creative & design entrepreneurship
- Management tools
- Creativity & design marketing
- Creativity & design branding
- Creativity & design management
- Professional development
EXPERTISE SKILLS
- Creation & Creativity
- Creative process management
- International seminar: creative & design trends
- Creating & designing for future societies
- Sustainable creativity & design
- Creativity & design research
Experiential skills
- Workshops
- Masterclasses
- Study trip abroad: Creative Berlin
- On-site course: Creative France
Applied research dissertation
6-month internship in creative/design functions and/or in the creative industries sector
Pathway Course
Semester 1
- Strategic thinking
- Transversal design project
- Data management
- Excel certification (TOSA)
- Business & ecological transition
- Business & social change
- Ecological challenge & organisational management
- Public speaking
- Visual communication & sustainable improvement
Semester 2
- Team management
- Business & sustainability
- ChatGPT leadership lab
- Coding skills
- Creativity challenge
Pre-specialisation courses
- Design partner project
- Digital culture
- Marketing reconsidered
Additional content
- 4- 4-month internship (in France or abroad) or academic partnership
Program Tuition Fee
Career Opportunities
Upon completing the programme, graduates have diverse opportunities in both creative and managerial roles within the creative industries or other innovative sectors.
Career Opportunities
- Creation, design, and production: creator, artist, designer, creative director, artistic director, design agency director, design manager, copywriter, product designer, service designer, space designer, etc.
- Management and strategic development: general manager, entrepreneur, consultant, project manager, etc.
- Marketing: marketing director, brand manager, product manager, digital project manager, etc.
- Communication: advertising manager, social media manager, brand content manager, events manager, etc.
Sectors
Our programme equips students to become creative and design managers in the creative industries or across various innovative sectors.
Graduates can explore sectors including visual arts, design, crafts, fashion, luxury, creative digital services, communication, but also heritage, performing arts, cultural industries (cinema, video games, music, media), leisure industries (tourism, outdoor, sport), and beyond.
Additionally, graduates are sought after by businesses across the economy to contribute to ideation, innovation, and problem-solving endeavours.
Focus on Careers in Creativity Management and Design
Our programme emphasises the management of creative projects and businesses, focusing on skills essential for roles such as creative and design managers. These positions require expertise in strategy, production management, project management, team collaboration, marketing, and more. Additionally, soft skills like leadership, imagination, agility, divergence, and convergence are vital for success in these roles.
Creative or artistic director
- Defining artistic or creative projects
- Overseeing the production of artistic works, products, or services
- Managing the programming of artistic works
- Handling communication and promotion of artistic or creative offerings
Design manager
- Managing creative projects
- Implementing creative problem-solving strategies
- Designing products, services, events, and environments
But also, examples of managerial functions and roles.
Brand content manager
- Identifying the brand’s communication pillars
- Guiding the creation and publication of content
- Analysing trending topics to shape the editorial line
Product Manager
- Conducting product analysis, positioning, and value assessment
- Coordinating teams across different areas to execute 360° communication plans
- Assuming responsibility for the marketing objectives of product campaigns
Communication director
- Defining communication strategies
- Coordinating operational communication activities
- Managing, evaluating, and optimising results
- Leading a team
Why study at Kedge Business School
Why study for an MSC Creativity and Design Management at KEDGE Arts School?
KEDGE Arts School has been a leader in arts, design, and creative industries management for over two decades, building on a legacy of excellence at its Marseille campus. The MSc in Creativity and Design Management blends creativity with business acumen, preparing students to lead in fields like design, fashion, art, and media. Strong industry ties offer valuable opportunities for internships, networking, and hands-on projects, while the diverse, internationally oriented programme enriches the learning experience. The comprehensive curriculum. The comprehensive curriculum covers subjects such as creativity & design strategic management, management tools, and management tools equipping graduates for successful careers in various creative sectors.
Taught in English at our Paris campus, this one-year programme is designed for applicants with a four-year degree and proficiency in English. For programme requirements and further information on joining the MSc Creativity & Design management such as fees, entry level, and funding, please visit the dedicated admission page. Apply now and embrace innovation and alternative approaches as we embark on this transformative journey together!