Master Management in International Marketing
Berlin, Germany
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 9,681 / per year
STUDY FORMAT
Blended, On-Campus
Introduction
Looking to win the job of your dreams in Marketing?
You might have outstanding technical marketing expertise but the thing to really set you apart from other candidates could be a master's degree in management and International Marketing. In such a creative, inspiring, and diverse field, it pays to demonstrate your business knowledge and your ability to manage people, time, and projects. The IU Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication.
No previous business administration knowledge is required, and you can focus on International Marketing.
This program is offered on-site at IU's global campus situated in the vibrant city of Berlin. Additionally, you'll have the option to extend your experience with an 18-month post-study work visa, enabling you to work and explore Germany.
What does it mean to study on IU Campus?
• All programmes taught in English
• 2-4 intakes per year – programme dependent
• A mix of online self-study and on-campus learning (2-3 days per week) in Germany
• IU’s AI-driven teaching assistant helps you prepare for exams, find materials in the virtual library, and clarify questions
Other perks:
• Study and collaborate in small groups during on-campus tutorials
• Free online German language course
• Access to jobs board and optional internship module
• Optional internship module
• 18-month post-study visa eligibility
Why IU?
• Blended learning: Attend tutorials on campus only 2-3 times per week
• Flexible: Study online at your own schedule the rest of the week
• Explore work-study options in Germany: up to 20 hours per week while studying
• Career-oriented: IU provides specialized degree programs in high-demand fields.
• Courses: combine theory and practical application through real-life case studies
• Kickstart your career in Germany: after graduation with an 18-month post-study visa
• All programmes are accredited: according to German and EU standards in education
• IU degrees are internationally recognised and can be converted to overseas equivalents for work or further studies
• Recognised by WES Canada & US and member of the Association of Indian Universities (AIU)
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Admissions
Scholarships and Funding
Change your future with IU - apply and save up to 25%!
IU is always looking for new ways to help you combine high-quality education, accessible education, no matter your circumstances. You have the chance to get up to 25% off your on-campus studies!
Join IU on its campuses in Berlin. Their lectures will offer great flexibility, giving you a chance to work, socialize and explore a new continent while working towards your future.
Curriculum
A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.
- You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
- You will actively work on your soft skills such as communication skills and intercultural awareness.
- You will expand your knowledge in marketing and sales-related issues with a focus on international business management.
- Using practice-oriented concepts, you will obtain skills in planning, implementation, and control as well as international market launch and cultivation strategies.
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Rankings
Accreditations, Rankings, and Memberships
 | AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, and the German Council of Science and Humanities. This means that their courses, faculty and teaching materials meet the rigorous standards set according to European academic guidelines and they can now accredit their own programmes. |
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| Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. |
| | MembershipsIU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning Since April 2023, IU is a member of the Association of Indian Universities (AIU), the largest university association in the world with foreign universities as an associate member. IU is also the only European member of Association of African Universities (AAU), a network of over 420 universities and research centres from across the African continent |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty |
Program Tuition Fee
Career Opportunities
Career Possibilities
As a marketing expert, you can analyze brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities, and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.
Explore your options
The huge corporate demand for globally-oriented executives and IU’s excellent reputation in academia and industry gives IU graduates huge leverage for a successful career, whether in their country of origin, in Germany, or one of 25 Schengen countries covered by a post-study work permit.