MSc in International Marketing
DURATION
12 up to 18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 21,500 / per year *
STUDY FORMAT
On-Campus
* 21,500€ for an 18-monts course| 13,350€ for a 12-month course (Increase of €1500 for non-EU students)
Introduction
The MSc in International Marketing allows you to develop a marketing specialization and a targeted skill set in project management, in France and internationally. This dual skill set will allow you to support your employer in developing new, high-potential market positions. You will also learn how to analyze a business’ competitive positioning using targeted monitoring, and to offer innovative and effective development strategies that are based on precise and reliable data.
Accreditations
Recognized by the French Conférence des Grandes Ecoles
Gallery
Admissions
Curriculum
- Branding and Advertising,
- Customer Strategy,
- International Marketing,
- Salesforce Management,
- International Business Negotiation,
- Strategic Decisions in International trade,
- Doing Business in Emerging Markets,
- Big Data and Business Intelligence,
- International Business Law,
- Learning Business by Doing Business – Markstrat
"Gastronomy and Art de vivre" with Lenôtre
France, well-known worldwide for its gastronomic culture, is facing an increasingly mature gastronomy industry and a highly competitive gastronomy market. Self-upgrading for restaurant brand managers and leaders is the only way forward. ISC Paris and the prestigious French culinary school Lenôtre have partnered to create a high-end dual-discipline training program tailored for talent in gastronomy management. This program combines professional technical training with business theory courses to help you develop a comprehensive business mindset in the restaurant industry. Upon successful completion, you can obtain a French master’s degree.
Program Focuses on: International Marketing
- Event Communication and Press Relations,
- Strategic Management,
- Luxury Hospitality Strategy Management,
- Wine Gastronomy,
- Big Data Analytics for the Hospitality and Restaurant,
- Gastronomic Culture French art of Living,
- Gastronomic History,
On completion of this training program, you’ll be able to develop real expertise in marketing. You’ll be able to occupy managerial positions with high levels of responsibility and participate in the company’s development. Open to the world, you’ll be able to evolve in international markets. As a strategist and manager, you’ll be able to steer business and supervise teams.
Your Versatility and fluency in English will enable you to work in the following areas:
- Foodie Content Media
- Restaurant Manager
- Culinary Advisor
- Fine Dining Restaurant Owner
Program Outcome
- This program allows students to explore and develop an understanding of the application of business theory, legal questions, and management strategies in an international context related to the current world situation.
- Students will learn to manage the complexity of cultural questions that affect business relationships beyond international borders.
Program Tuition Fee
Career Opportunities
As a graduate of this program, you will be able to develop true marketing expertise. You will be prepared for a high-responsibility management role, and for participating in corporate development. You will also develop an international outlook focused on international markets. As a strategist and manager, you will be able to direct business activities and supervise a team. Your broad skill set and mastery of English will allow you to work as a:
- International Business Developer
- Customer Relationship Manager
- Marketing Specialist
- Product Manager
- Brand Manager