MSc in e-Business and Digital Marketing

The MSc in e-Business and Digital Marketing Programme is being offered by the School of Science & Technology of the University Center of International Programmes of Studies of the International Hellenic University.
The program aims to provide graduate-level studies and its objective is e-Business. It is targeted at graduates who wish to acquire expertise in digital technologies and e-business and digital marketing. Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This postgraduate course aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start up and successfully run an e-Business.

The 18-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domains in the emergent creative economy.

The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:

• Project management, leadership, and team working
• Management and marketing
• Entrepreneurial skills and knowledge needed to develop start-up businesses
• Key skills in strategic decisions, regarding innovation and technology management,
• Essential communication skills
• Exercise practice-oriented teaching based on case studies and real-world examples
• Skills related to data analysis and evaluation
• Planning and time management

The MSc in e-Business and Digital Marketing program promotes learning and teaching characterized by a diversity of resources and teaching styles and techniques, which recognizeprogram that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students’ capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.

This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains. The courses of the program are taught exclusively in English. The academic staff comes from Universities in Greece and abroad.

1st Term Core Courses

• ICT Management
• Digital Marketing
• Web Analytics
• Data Science for Business: Theory and Practice
• ICT Essentials

2nd Term Core Courses

• Digital Entrepreneurship: Developing and Financing an e-Business
• Social Media and Online Community Management
• Digital Organisations: eCommerce and eGovernment

The elective courses

During the second term students tailor their programme further by choosing elective courses. The choice of elective courses must sum up to 12 ECTS (2 courses). Some of the elective courses may not be offered in a particular year, depending entirely on student demand.

• Big Data and Cloud Computing
• Digital Business Strategy
• Data Mining
• Human Computer Interaction, Design and User Experience
• Market Research and Analysis
• Consulting Project

Part-timers attend the following courses during the two (2) years of studies: 1st Year Term 1: ICT Management, ICT Essentials | Term 2: Digital Entrepreneurship: Developing and Financing an e-Business, Social Media and Online Community Management, Digital Organisations: eCommerce and eGovernment 2nd Year Term 1: Digital Marketing, Web Analytics, Data Science for Business: Theory and Practice | Term 2: Two (2) electives | Term 3: Dissertation

The Dissertation

During the third term, students work on their Masters Dissertation project, the thematic area of which is relevant to their programme of studies and their interests. The dissertation provides a good opportunity to apply theory and concepts learned in different courses to a real-world e-Business problem or challenge. Students are supervised throughout their projects by a member of the academic faculty and the academic assistants. After submission of the dissertation, students present their projects to classmates and faculty at a special event.

In a rapidly evolving market, startups but also established ICT companies require experts with a deep understanding of both technological and business aspects of entrepreneurship. Graduates from the MSc in e-Business and Digital Marketing programme can play a pivotal role in the growth and internationalization of virtually any company or organization, helping to bridge the gap between technology and business, by utilizing their knowledge in the new business models, the emerging technologies and the management and exploitation of innovation. Therefore, a multitude of employment opportunities are envisaged for graduates of this programme. Indicatively they include:

• ICT companies
• New technology startups
• Multinational Corporations and Small and Medium Enterprises (SMEs)
• e-Commerce and Health software companies
• Mobile network providers and broadband Internet providers
• Sensor networks and telematics companies
• Venture capitals and hedge funds
• Consulting companies

In addition to technical skills gained through study, our students benefit from the University’s excellent Careers Office, in order to attain essential soft skills (e.g. communication skills, interview preparation, CV writing etc.) to better prepare for the job market.