Master's in International Marketing
DURATION
11 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
USD 56,700 / per year
STUDY FORMAT
On-Campus
Gallery
Introduction
Stand out in a competitive global marketplace with Hult’s one-year MIM that equips you with the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.
Learn international marketing by doing it
Understand the importance of the customer journey in today's fragmented media landscape. Learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth. Gain a solid foundation of marketing analytic skills and learn to develop key metrics for a successful strategy as you take part in real-world business challenges that are integrated into your entire program.
Key program features
- Full-time
- On-campus
- Home campuses: Boston, London
Double your value with a Dual Degree
Why get one degree when you can get two? Double your chances in the global job market with a Dual Degree from Hult, which sees you earn two triple-accredited degrees in as little as 18 months. Add a second specialized master’s to your first degree with just six months of additional full-time study.
Get global experience
Choose from Boston and London as your home campus for your core program and travel to others for electives with Global Campus Rotation. Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.
Ideal Students
At Hult, we want to understand who you are and what drives you. We’re looking for students who'll make an impact—not just in business, but in the world. Students who demonstrate academic achievement, passion, curiosity, leadership potential, and drive. With that in mind, we take a comprehensive approach to reviewing all information submitted with every application.
Admissions
Scholarships and Funding
We recognize that college is one of the biggest decisions you will make, and we believe in rewarding the talents and achievements of ambitious students. All incoming students can apply for a range of merit-based scholarships or need-based awards that reward your achievements and potential both inside and outside of the classroom.
Merit-based scholarships
You can apply for a range of merit-based scholarships that reward your achievements and potential. So whether you’re an academic high achiever, an entrepreneur, or a proven leader—there could be a scholarship for you at Hult.
- Social Impact Scholarship
- Global Professional Scholarship
- Entrepreneurial Impact Scholarship
- Future Leader Scholarship
- Women in Business Scholarship
- Academic Excellence Scholarship
Scholarship applications
You can apply for scholarships as part of your online application. Start your application today and one of our enrollment advisors will be in touch to support you through the process.
Read about our scholarships and awards in detail, and begin your application, on our website.
Curriculum
Core program & electives
Your core program is made up of three modules, each culminating in a real-world business challenge.
Module 1: Foundations
Immerse yourself in the world of a global marketing professional. Nail the essential foundational skills, from consumer behavior to data, finance, and communication.
Courses in this module
- Core Course
- Program Immersion
- Teamwork & Collaboration
- AI in Marketing
- Communication & Collaboration: Personal Impact
- Consumer Behavior
- Financial Literacy for Marketers
- Marketing Insights through Data
- Business Challenge
- Business Challenge #1: AI Challenge
Module 2: Markets
Now you've got the basics covered, it's time to take it up a gear. Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.
Courses in this module
- Core Course
- Communicating with Impact
- Digital Marketing Strategy & Execution
- Marketing Metrics & Analytics
- Project Management in Marketing
- Business Challenge
- Business Challenge #2: New Market Challenge
Module 3: Growth
Boost your marketing acumen with product development and sales strategies before applying everything you've learned in your Capstone Challenge: launching a new product into a new market.
Courses in this module
- Core Course
- Influencing Others
- Brand Management
- Business Development
- New Product Development
- Business Challenge
- Business Challenge #3: Impact Challenge
Design your own degree
On completion of your core program, you’ll tailor your degree to your individual interests and goals with electives. Choose from a wide range of elective courses or specialize in a certain discipline with predefined specialization modules.
Your degree, your choice
You’ll choose electives based on your personal interests and goals. If you want to specialize in a particular area, you’ll need to concentrate your choices within that field. Different campuses offer different electives and they are delivered in a variety of formats—so it’s up to you where, what, and how you study.
Courses and challenges subject to change; see full course details on our website
Program Outcome
Key skills developed
- Customer Experience
- Social Media
- Digital Marketing
- Financial Acumen
- Customer Engagement
Program Tuition Fee
Career Opportunities
Personal career support at every step
We work with every student individually to set a targeted strategy, equip them with the right tools, and guide them on a clear path to achieve their career ambitions. The results speak for themselves.
- 100% of Hult master's graduates changed country, industry, or function
- 94% of Hult master's graduates were employed after 6 months
- 72% of international Hult master's graduates at US campuses gained employment in the US
- 66% increase in pre-master's salary 3 years after graduation (Financial Times, Masters in Management Ranking, 2022)
Class of 2022 Results
Accreditations
Student Testimonials
Which master's program is right for you?
Take this four-minute quiz to find out.
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!