Master of Science in Marketing
HKU Business School
Key Information
Campus location
Telegraph Bay, Hong Kong
Languages
English
Study format
On-Campus
Duration
1 - 2 Year
Pace
Full time
Tuition fees
HKD 330,000 / per year
Application deadline
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Earliest start date
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Scholarships
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Introduction
Programme Aim
The HKU Master of Science in Marketing offers a rigorous and cutting-edge learning experience, with a focus on best marketing practices and strategies in today's fast-changing economy.
Upon completing the programme, you will be able to:
- Stay ahead of key marketing developments in the face of changing consumers habits, emerging markets, and the internet, etc.
- Understand market trends and assess consumer insights when formulating marketing strategies.
- Transform innovation and insights into managerial actions to fuel business growth.
Mode and Duration of Study
The MSc(Mktg) programme extends over a minimum of one academic year and a maximum of two academic years for full-time study. Most students tend to finish the programme in one academic year. Courses are offered on a modular basis to allow students to focus on one area of study at a time. There are 6 modules in one academic year and each module is six to eight weeks long, including the examination week. Students usually take 2 courses per module and there are 4 three-hour classes each week.
Medium and Course Assessment
The programme will be taught in English. In addition to individual assignments and exams, some courses also require students to work on project presentations in a team setting. Case studies will be used to illustrate the application of marketing skills in real-world situations as well.