MA Luxury Brand Management
London, United Kingdom
DURATION
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
MA Luxury Brand Management
The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Compulsory Modules
- Luxury Brands: Retail, Digital and Marketing
- Luxury Brand Management
- Intellectual Property, Trademarks and Brands
- Dissertation
Option Modules
- Consumer Behaviour
- Psychology of Marketing and Advertising
- Marketing Strategy
- Project Management
- Tourism in Asia
- Cultural and Creative Tourism
- Culture, Tourism and Regeneration
- Museums and Galleries as Creative Entrepreneurs Communicating Culture
- Interpretation, Education and Communication in the Art Museum
- Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory
- Entrepreneurial Modelling
- Creative Social Media
Program Tuition Fee
Career Opportunities
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of compulsory and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.