Master of Science (MSc) in Management with Digital Marketing in Malta
Birkirkara, Malta
DURATION
12 up to 24 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 8,900 *
STUDY FORMAT
Distance learning, On-Campus
* local Maltese students: €8,750.00 per year
Introduction
During your Master with Digital Marketing in Malta, you’ll develop the proficiency and core knowledge to drive the decision-making process and launch successful strategies. Students master analytical frameworks like artificial intelligence, big data, design thinking methodologies for product development and innovation, best practices in digital content management, an experimental campaign management mindset, and more.
Learn how to power innovation, generate disruption, and grow brand value when you earn a Master with Digital Marketing in Malta from GBSB Global Business School. Investing in a Master with Digital Marketing in Malta will facilitate the development of the advanced knowledge and skills needed to prosper in this rapidly evolving environment.
Offered 100% in English, this Master with Digital Marketing in Malta begins with the core coursework, then delves deeper into critical aspects of digital communication channels, preparing students for the landscape of tomorrow. Equip yourself with the competencies to stand out from your peers and land a career that is in high demand.
Key Facts:
- Program duration - 12 months (including the holidays)
- Taught language - English
- Intakes - October/January/April each year
- Location - Birkirkara, Malta/Online
- EQF/MQF - Level 7
- ECTS credits - 90
Why GBSB Global Business School?
- Obtain a state (MFHEA) accredited, internationally recognized Diploma
- Become a global citizen - a study in an English-spoken, all-inclusive environment comprising over 100 nationalities, as you develop a truly global mindset and multi-cultural managerial skills
- Enjoy industrial company visits and Guest Speaker lectures delivered by international industry experts
- Access world’s most famous international conferences, seminars, and forums whilst living in Malta, established Digital Innovation Hub
- Get your money back upon graduation with Get-Qualified National Tax Credit Scheme
- Start your own venture with G-Accelerator, GBSB Global’s startup incubator
Program Outcome
Why study MSC with Digital Marketing at GBSB Global in Malta?
Become a leader in digital marketing by honing in on the areas of Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, marketing automation, digital advertising, and content management. Study at GSBB Global, recognized for its digital tools and using these to further advance students’ employment marketability.
Rankings
- Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
- Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System
- The only higher education institution in Spain accredited by Microsoft as a leader in digital education
- Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning, and International Orientation
Curriculum
A mix of core and elective courses (a total of 90 ECTS credits), including:
BECOME A LEADER AND ENHANCE YOUR SOFT SKILLS
Effective Teamwork and Project Management (6 ECTS)
LEARN THE FUNCTIONAL AREAS OF BUSINESS
Operations Management (6 ECTS)
Finance for Management (8 ECTS)
DEVELOP A TRULY GLOBAL MARKETING STRATEGY
Strategic Management and Analytics (8 ECTS)
Economics and Geopolitics (6 ECTS)
Strategic Marketing (6 ECTS)
BOOST MARKETING GROWTH WITH DIGITAL TRANSFORMATION AND BUSINESS INTELLIGENCE
Digital Transformation, Innovation and Technology (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)
- Digital Economy and Its New Driving Forces
- Digital Strategy and Transformation
- Drucker’s 7 Sources of Innovation, Open Innovation
- Strategic Approaches to Managing Innovation
- Disruption Theory
- Digital Transformation Journey
- Analytics Tools and Machine Learning (ML) Tools and Techniques
- Artificial Intelligence (AI)
- Big Data Landscape Architecture
- Future of Business Intelligence
- Internet of Things (IoT)
- Data-driven Business Models (DDBM)
HARNESS THE POWER OF SOCIAL MEDIA MARKETING TO CAPTURE TODAY’S CUSTOMERS
Social Media Marketing (6 ECTS)
- Social Media Marketing Strategy
- Social Media Communication Plan
- Types of Social Media, Professional Use and Advertising
- Digital Branded Content and Digital Storytelling
- Viral Marketing and Communication
- Analytical Tools for Social Media
LEVERAGE WEB AND MOBILE MARKETING TO BUILD E-COMMERCE AND DRIVE SALES
Web and Mobile Marketing (6 ECTS)
E-Commerce and Digital Customer Loyalty (6 ECTS)
- Ecosystems in the Web and Mobile Market
- Data Protection and Privacy Issues in Web and Mobile Marketing
- User Experience (UX), Responsive Design and Customer Journey
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Appstore Search Optimization (ASO)
- Monetization Approaches in Mobile Marketing
- Omnichannel Marketing
- B2B and B2C Digital Business Models in E-commerce
- E-commerce Technology Requirements
- Customer Acquisition in E-commerce
- Designing a Customer Loyalty Program
- Marketing Automation
- E-commerce Personalization Strategies
- E-commerce Gamification
SUM UP YOUR SKILLS AND LEADERSHIP WITH A COMPREHENSIVE FINAL PROJECT
Final Project (20 ECTS)
A Final Project (Capstone) is a multifaceted assignment that serves as a culminating academic and intellectual experience for Master students. Students take what they have learned throughout the course of their Master’s program and apply it to examine a specific idea/problem within their area of specialization. A Final Project involves the identification of an existing problem in a real-world setting and the application of learned skills and methods to develop a solution that addresses the problem directly. There are several options among which students can choose for developing their Final Project: either it may be geared toward research or may be more oriented toward problem-solving. Solutions offered by students are usually interactive and realistic, meaning they can be implemented and used either in professional life or in further research and study.
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Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.