
Master's Degree International Marketing, Negotiation, Communication
Lille, France
DURATION
2 Years
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Presentation
This course enables students to develop the following skills: how to elaborate a communication and advertising plan for a product, how to conceive and implement a communication strategy for a company, and how to negotiate with foreign partners, suppliers and customers.
The course is particularly appropriate for students who want to increase their knowledge of business communication techniques, intercultural communication and international business. The teaching will combine theory and practice and particular emphasis will be placed on case studies.
Students will examine the issues at stake in a global policy of internal and external communication and become familiar with the principal techniques in use today. Emphasis is placed on the framework companies have to work in for their communication, advertising, sales, public relations and campaign strategies.
- Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
- Teaching hours: 500 teaching hours per year
- Languages of instruction: English and French
Advantages
- Researchers and professionals
- Long internships mainly abroad
- Projects for companies
Admissions
Curriculum
Program
- International trade
- Buyer/consumer behaviour
- E-commerce / E-business
- Business Creation
- Brand management
- Semiology of communication
- Communication strategy
- Network management
- Design and sale of a journal
- Project management
Study Abroad
It is possible to spend one or both semesters of the first year in one of our partner universities.
Internships and Work Experience
Students will do an internship each year. In the first year, this should last between 3 and 5 months, and in the second year, between 4 and 6 months.
Career Opportunities
What next?
- Product Manager
- Account Manager
- Studies Manager
- International Buyer/seller
- Export Area Manager
- Marketing and Communication Officer
- Marketing Department Manager
- Web Marketing Officer