MSc in EU-Asia Digital Marketing & Business
Shanghai, China
DURATION
12 up to 18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2025
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 18,400 *
STUDY FORMAT
On-Campus
* early bird discount of 15% off tuition fees for any application completed before February 15th, 2025
Early Bird Discount
15% off tuition fees for any application completed before February 15th, 2025
Introduction
Gain insights into European and Asian market dynamics
This pioneering double degree will offer you the knowledge and expertise to bridge digital transformations between Europe and China.
Why this programme?
- Live, study and work in the heart of the world’s biggest luxury market.
- Master the creative and managerial skills sought after by world-leading global luxury companies.
- A programme co-created by 2 pioneering institutions, that offers outstanding value.
Admissions
Scholarships and Funding
Excellence Scholarship
More information coming up soon.
High Potential Scholarship
Up to 70% off of the first year’s tuition fees for outstanding international students.
Our Scholarships Committee can award this scholarship to our incoming students who demonstrate exceptional academic achievement. In addition, to be among our most academically talented students, the candidate awarded must demonstrate excellence beyond the classroom and is leader in his/her school, university and/or community.
Eiffel Excellence Scholarship Programme
The Eiffel Excellence Scholarship Programme, established by the French Ministry for Europe and Foreign Affairs, aims to attract top foreign students to enrol in Masters and PhD programmes at French higher education institutions. This prestigious scholarship provides unique opportunities for future foreign decision-makers in both the private and public sectors, in priority areas of study. It encourages applications from students up to 25 years old from developing countries at the Master’s level, and applicants up to 30 years old from developing and industrialised countries at the PhD level.
Curriculum
Semester 1
- Chinese Language
- Digital Business Cases
- Digital Business Development in China
- Digital Business and Transformation in Europe
- Digital Marketing in Europe
Semester 2
- Chinese Language
- Digital Transformation in China
- Digital Marketing in China
- Digital Manager’s Tools Personal Branding
- Digital Award Competition
- Junior Consultancy Project
- Digital Marketing in Europe
- Global Digital Entrepreneurship
Career Opportunities
- International Project Manager
- Digital Marketing & Communication Manager
- International Business Developer
- Area Manager, especially in charge of European and Asian markets
- Consultant in Digital Communication