Master of Permanent Training in Digital Marketing
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 20,400 *
STUDY FORMAT
On-Campus
* Madrid and Barcelona | Valencia: €19,600
Introduction
Learn about Marketing, Ecommerce, Social Networks and Digital Communication with the Master in Digital Marketing from Esic.
The objective of this master's degree is to increase your professional competitiveness through practical training with a special focus on digital projects that cover critical areas such as digital positioning, data management supported by technology, the strategic use of social networks and the trending E-commerce. towards omnichannel.
The program trains you for marketing management, ensuring a strategic vision, the comprehensive management of data driven processes of organizations, decision making based on the financial impact of the business and a complete review of the digital marketing disciplines organized throughout of the sales funnel, ensuring the customer centric vision.
Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Digital Marketing issued by ESIC University.
Why study digital marketing?
We know that digital marketing is an area of development that is constantly evolving, so we seek not only to increase your knowledge, but also to introduce skills that strengthen your management skills. There are many reasons to want to be the protagonist of digital transformation.
Employability
Digital marketing is a discipline with a vision for the future, since the demand for professionals specialized in this field will continue to increase in the coming years. Profiles such as E-commerce specialist, UX/UI expert, digital marketing specialist or web analyst lead the list of most in-demand professions.
High Specialization
Within digital marketing there are so many different areas of work that you will find the field where you want to develop your professional career. In addition, you will not have to limit yourself to working within one sector, since all companies need specialists in this discipline.
be your boss
In addition to working for others, if you have an entrepreneurial spirit, studying digital marketing will help you in your own business. Or you can even set up your own digital marketing agency or work as a freelancer in the sector. It is one of the sectors that offers the most flexibility to the professional.
Curriculum
Our academic program is made up of 7 learning blocks. Within each block you will study different subjects that can be complemented with tools related to the discipline of the educational block. In addition, you have the possibility of acquiring licenses and certifications that will reflect all the knowledge learned.
As specific practical learning, you have workshops and group cases that will help you not only put your knowledge into practice, but also face real challenges with companies and active professionals.
- The tools of digital strategy
- Data-driven digital marketing tools
- Digital Marketing Investment Management Tools
- Awareness: digital relevance tools | license
- Interest: digital influence tools | license
- Digital sales tools | license
- Tfm. Master's final project.
Gallery
Career Opportunities
Our master's degree prepares you to be able to develop yourself in the digital marketing discipline that interests you most. From social networks or influencer marketing, to data analysis or being an E-commerce specialist. You choose. These are some of the real positions held by our Alumni:
- CMO | CMTO
- Digital Marketing Manager
- Social Media Manager | Content Marketing Manager
- Media, Influencers and Influencers Public Relations Manager
- SEO/SEM Manager
- Digital user experience manager
- Digital Communication Specialist
- E-commerce manager | E-commerce specialist
- Digital Account Manager
- Digital Media Manager
- Senior or Procurement Specialist
- Entrepreneurs or Businessmen
Ideal Students
This program is designed for marketing directors, marketing or communication consultants, digital agency professionals, community managers or SME managers, among other profiles.
However, if you are an entrepreneur or graduate with a great concern for establishing a professional development plan in this area, it is also your master's degree, since our program is aimed at profiles who have university studies and who seek to stand out in the digital paradigm. Our program is taught at different times that adjust to your professional situation, where you will find profiles similar to yours so that you can learn and exchange knowledge throughout the entire academic year.
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, such as those made available to you by different public or private organizations. The scholarships and aid available are the following:
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Rankings
- #1 Spain - Leaders in Marketing Masters according to the world
- #3 Spain - Esic on the Podium of the Best Business Schools, for Recent Graduates and Young Professionals
- #3.4 Europe - Esic among the Top European for Carrying out Marketing Programs
- #49 in the world: Best marketing school based on reviews of alumni, students and employers
Program Outcome
- You will be able to develop a complete annual digital marketing plan based on the rigor of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
- You will be prepared to manage digital projects in a practical way, defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, E-Commerce and the transversal effect of data
- From the practice of real company cases on digital marketing scenarios, you will be able to make decisions that impact the generation of a company's business, connecting digital marketing investments with financial results
- You will develop professional and managerial skills that will allow you to evolve at the same pace as the disruption of markets, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values
- You will learn about the main digital marketing tools to optimize the impact generated in terms of results and time to market.
Program Tuition Fee
Accreditations
Why study at ESIC Business & Marketing School
At ESIC we know that the best way to learn is practically. Therefore, our program is designed based on tools, workshops, real cases and use of licenses so that you access the labor market with the greatest possible preparation. Our MMD stands out for:
- 6 subjects in practical tool-based digital project format
- 4 practical digital tools workshops
- 5 real cases of companies with group presentation of solutions before a tribunal made up of company representatives and teachers... such as: Bizum, BMW, Volvo, Bankinter, Iberdrola, LG...
- Use of paid professional licenses: Data IKU, Xeerpa, CartoDB, Microsoft 360, Statista, Similarweb…
- Promotion of learnability: development of managerial skills, both management and professional and personal development
- Tutored Master's Final Project
- Expert teachers in digital marketing
- Focused on employability
- Membership in the ESIC HUB of digital marketing professionals
- Continuous training
- Development of data management culture and skills.