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Master in Marketing Management [MIM]
DURATION
12 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 24,000 *
STUDY FORMAT
On-Campus
* information subject to change
Introduction
A Unique Program to Manage the International Marketing and Commercial Environment
From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
The MMM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models.
The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a curricular Business Study Tour in a Triple Crown Institution (e.g., HEC Montreal) for a business immersion.
Once you complete the program, you will obtain a Master's Degree in Marketing Management from ESIC University.
Why Study Marketing and Commercial Management?
It is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
Internationalization
The students have the opportunity to complement the master’s degree in an internationally accredited (triple crown) university/BS, getting an additional diploma in HEC Montreal (Canada) and getting access to the most prominent specialized faculty in the industry, 100% with executive positions (Consulting, CEOs, Marketing Directors…), that instill the students with the most efficient and effective best practices. It offers the chance to continue their studies with an extension program in a university/BS abroad when finishing the master’s degree, and the students may apply, in parallel, for an internship during the program getting access to a labor exchange at the end.
Double Accreditation
The program has a double accreditation (EFMD and AMBA) with around 75%+ international students, providing the students with a strategic and operational vision for markets, customers, data, and technology in both directions, global-local and local-global, including a final project based on a group marketing plan to build the international commercialization of a product/service between two countries.
Skills
The students will develop a wide range of managerial skills for future leaders, such as teamwork, personal knowledge, leadership, communication, and negotiation, together with a data/fact-driven decision-making approach in the current Go-to-Market value, to maximize impacts, optimize resources, and increase growth.
Admissions
Curriculum
MMM is structured in three modules, a Business Study Tour in a well-known Triple Crown institution, and a group final project that must be presented before a tribunal:
- Strategy, Digital Innovation, and Market
- Managerial Skills
- Tactical Execution
- Business Study Tour
- Group Final Project
Gallery
Rankings
We are proud of the national and international recognition of our programs. We are even prouder of the people who make ESIC one of the best institutions in the world. The quality of the teaching staff, employees, and, above all, our students and alumni’s desire to excel, make ESIC and our Master´s Degree in Marketing Management stand out with the following recognitions
- #1 Spain - Based on the Academic Structure of the Program
- #3 Spain - Based on the Experience and the International Perspective
- #34 Europe - Based on the Employability
- #1 Worldwide - Based on the Students and alumni’s Opinion.
Program Outcome
- Understand and master core concepts and methods in the marketing discipline and their application in business practice.
- Integrate, apply, and critically evaluate core concepts and marketing tools to develop innovative strategies to address current and emerging business problems, evaluate key analytical methods to solve them, and develop a holistic/cross-functional view of organizations/companies and their value-creation process.
- Design effective marketing plans, function effectively within highly digitalized and global business contexts and operate swiftly across different industries and sectors.
- Critically assess marketing aspects and the teams’ performance and propose strategies for improvement, developing the skills to operate in different social and cultural environments.
- Frame marketing business activities and decisions in ethical and human values and corporate social responsibility, recognizing their role in business and developing action plans demonstrating awareness of broader trends.
- Communicate effectively across different settings with all marketing stakeholders, demonstrating appropriate written communication, effective presentation, and interpersonal skills, and the drive to work independently or head a team.
Scholarships and Funding
We do not want economic issues to be an obstacle for you to reach your objectives and ensure training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organizations. The scholarships and grants available are as follows:
- In-house scholarships
- National scholarships
- International scholarships
- Mobility grants for international internships
- Insurance and financial aid
Ideal Students
This program is specifically designed for young professionals from Business Administration, Marketing, and Sales areas, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.
Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).
Career Opportunities
A wide range of positions applies to those taking the MMM within the Marketing and Commercial fields, including agencies and consulting firms in any sector. It is subject to the entry profile and career development plan: KAM, Product Manager, Brand Manager, Trade Marketing Manager, Sales Manager, Customer Experience Manager, Business Development Manager, and executive positions like BDD, Marketing Director, CCO, CMO…
- Strategic and operational vision for Markets, Customers, Data, and Technology in both directions, global-local and local-global
- Teamwork and personal knowledge
- Marketing and Sales plan development
- Marketing and Sales tools, including digital elements
- Data/Fact-driven decision-making in the current Go-to-Market
- Value creation analysis to Maximize impacts, Optimize Resources, and Increase Growth
- Managerial skills for leadership, communication, and negotiation.
Accreditations
Why study at ESIC Business & Marketing School
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases, and the use of licenses so that you can access the labor market with the best possible preparation. Our MMM stands out for:
- Accredited by EFMD and AMBA
- Opportunity to complement your master’s degree in an internationally accredited university/Business School
- May continue their studies with an extension program in a University/Business School abroad when finishing the program
- Master’s degree plus additional certificates (BST tour and Extension Program Abroad)
- Internships during the program
- Group Final Marketing Plan tutorized to build the international commercialization of a product/service between two countries
- Largest specialized faculty in the industry, 100% with executive positions (Consulting, CEOs, Marketing Directors…).
- Around 75%+ international students
- Labor Exchange
- 95% Employability.