Msc in International Marketing
Paris, France
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 9,950 / per year
STUDY FORMAT
On-Campus
Introduction
In today’s ever-evolving global economy, the need for skilled professionals in international marketing is crucial as companies strive to expand their reach and capture new markets.
The ESCE MSc in International Marketing is designed to equip students with the necessary skills and knowledge to succeed in this exciting and dynamic field. With a curriculum that seamlessly blends theory and practice, our program provides a comprehensive education for those looking to pursue a career in international marketing. The curriculum focuses on the latest technological advancements in digital marketing and phygital commerce, equipping you with the skills to adapt to the changing needs of the global marketplace.
If you’re interested in becoming a successful international marketing professional, the ESCE MSc in International Marketing is the ideal choice for you!
Program Highlights
- Its business-oriented learning emphasizes the application of theory to the real world through field projects (such as the Marketing Innovation Awards), professional workshops, and business games on the latest hot topics in marketing
- Access to an entrepreneurship ecosystem through our Incub’Program: ESCE has a 200 m² incubator offering personalized follow-up and coaching for innovative project ideas
- An innovative teaching approach with a multi-mode teaching format: a unique blend of on-campus and online teaching that enables an interactive learning environment for all students
- An international environment on the campus with students from 80 nationalities
Recognized for Pedagogical and Academic Quality
- Conférence des Grandes Écoles (CGE) accredited
- QS stars: 4 stars rated
- EFMD accredited
- Member of UGEI
- Distinguished with the label Bienvenue en France for the quality of welcome offered to international students •
- Member of the ERASMUS/ Socrates program of the European Commission
Admissions
Curriculum
Professional Skills
- Innovation and Business Intelligence
- Strategic Brand Management
- Marketing and Communication in a Digital World
- Growth Hacking and Marketing Data Analytics
- SEO and Social Media Algorithms
- CRM and Agile Management
- International Project Management
- Doing Business in the International Environment
Soft Skills
- Soft skills development & assessment
- Soft skills re-enforcement
- International employment checklist
- Behaving Ethically, Promoting sustainability & Fostering an
- inclusive environment
- Leadership and Team development
Language Skills
- Communicating in Today’s Business World
- Optional: an additional foreign language
Program Outcome
Professional Skills
- Gain a deep understanding and command of the latest developments in digital marketing, communication, and marketing strategy.
- Master new forms of marketing linked to digital technologies in a dynamic international business environment
- Learn the fundamentals of Customer eXperience (CX) to design, build and implement high-quality strategies to create unbreakable bonds with global customers.
- Master smart retailing and omnichannel distribution tools in a globalizing world
- Provide readily implementable business decisions to hands-on issues and real-life business cases
- Develop skills for change, decision-making, adaptation, and sustainability in a dynamic international business environment
Soft Skills
In order to develop managerial skills in a corporate environment and enhance employability, the Leadership and Development of Soft Skills program provides personalized coaching and support.
Students are accompanied using an approach that promotes sustainable human development.
A soft skills referential has been elaborated based on the expectations of international organizations. Students follow a program in several phases :
- Self-evaluation
- Coaching to improve specific skills
- Review and formulation of a personal development plan.
Program Tuition Fee
Career Opportunities
- Global Product Marketing Manager
- International Sales & Marketing Manager
- Brand Manager
- International Digital Marketing Manager
- International Marketing Consultant
- Customer Relationship Manager
- Market Analyst, Strategy Planner