Executive Master’s in Digital and International Marketing

The Executive Master’s in Digital and International Marketing equips graduates with the skills, competencies, and experience necessary to lead the transformation of marketing functions, shifting from local to global and from analog to digital paradigms. Additionally, the program fosters students’ strategic thinking, ideation, and predictive abilities, enabling them to drive ‘‘ innovation and globalize the value propositions of companies.

The Master’s program delves into the digitization of each component in the marketing value chain:

• Market Research
• Customer Acquisition
• Sales
• Customer Retention
• Analytics and Business Intelligence

Furthermore, it takes a comprehensive approach to the digital transformation of the entire company’s strategy, encompassing:

• Digital Strategy
• International Digitalization
• Mobile Innovation
• Digitalization of Projects & Operations

Our vision

In today’s knowledge and information-driven society, the demand for professionals with this skill set is steadily increasing. The market seeks highly skilled individuals with data analysis expertise who can bring value to companies by streamlining processes and delivering agile, effective, and high-quality solutions.

Our master's program is designed for professionals looking to strengthen and expand their knowledge and capabilities in business intelligence, preparing them to take on leadership roles in strategic areas. It's also ideal for those who wish to pivot their careers toward the exciting and innovative field of data science. Your journey is just beginning; unlock its potential with our training.

Accreditation

Learning by doing is our educational model centered around practical experience and direct engagement with the business world. Master's programs in the United States are awarded by educational institutions licensed to operate as universities. In the case of Panamerican University, this license is granted and regulated by the Florida Commission for Independent Education (FCIE), which is a part of the Florida Department of Education. Academic degrees from the United States are recognized by Commonwealth member countries and transferable in most countries worldwide.

360 Learning

Through our new training model, students may select the training modality that best suits their needs: either 100% online or a combination of in-person and online classes, without losing the opportunity to interact with their teachers and classmates in real-time.

The essence of in-person training is maintained through a live platform that facilitates online classes. This new training model is complemented by a Virtual Campus in which the student has access to all learning resources, class recordings, as well as additional content such as webinars and online resources.

By combining the best of both worlds, which include in-person training and online training, this model provides students with greater flexibility, custom training, and the development of digital skills.

Choose your modality:

• Online learning
• Blended Learning with a Stay
• On Campus