Master in Sports Management
Barcelona, Spain
DURATION
10 up to 14 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 15,900
STUDY FORMAT
Blended
Introduction
The Global Master in Sport Management is the sports management program that accelerates your transformation, learning, and professional development in the heart of Barcelona. The program is made up of four areas: operation of the sports venue, organization of events, audiovisual rights and brand management. It is designed in the style of an MBA for the sports industry and works like a greenhouse, generating the necessary conditions for you to be able to lead teams and projects in a complex industry, in uncertain environments and with an innovative vision.
Reasons to choose the Global Master in Sports Management
1. A flexible format
We know that life does not stop. Neither did your professional training. For this reason, we have processes and tools that allow us to provide flexible and adaptable learning experiences to uncertain situations and diverse needs.
3. Online - Real Time
We have a number one Virtual Campus worldwide that allows us to combine face-to-face training with top-level remote training, without the pedagogical process being affected.
4. Partners in the business world
Our hands-on learning methodology and our proximity to the corporate world will provide you with practical experience in resolving real cases in the industry, in collaboration with companies in the sector.
5. Lead and manage projects
Develop the skills and abilities you need to successfully manage projects in different areas of the sports industry, facing challenges in varied environments.
Admissions
Scholarships and Funding
At EAE we know that talented students of the Master in Sports Management Online positively inspire us and are an engine of progress for our community. EAE scholarships reward your efforts on your path to excellence, and are a commitment to equality and social justice that broadens the opportunities to access our educational programs. For this reason, we offer special financing conditions, Master's degree scholarships and MBA scholarships for all candidates enrolled in the EAE programs.
- 25% of students receive financial aid
- 12 Own financing for 12 months without interest
- 4 different types of EAE
Curriculum
Brand, Product, Sport and Its Environment
Strategic vision in the sports sector - 5 ECTS
- Dimension of sport: activity and business
- International Sports Governance
- Sports industry ecosystem
- Description of a sports management model
Finance and sports law - 5 ECTS
- Introduction to the economic-financial framework of sport and its main sources of income
- Introduction to sports law: judicial resolutions
- Spanish sports model and regulations on doping and violence in Spain
- Contracts & IP and technological law in sports
Sports brand - 5 ECTS
- Introduction to branding and brand creation
- Transformation and globalization of the brand
- Brand strategy
- Brand experience
Revenue Flows in the Sports Industry
Sports sponsorship - 5 ECTS
- Introduction to Sports Sponsorship
- Assets and sponsorship contracts. Measurement
- Sponsorship Activation
- Digital sponsorship
Organization and management of sporting events - 5 ECTS
- Frame of reference and objectives of an event
- Types of events with links to sport
- Players involved in carrying out an event
- Key success factors
Facility and business management at the sports venue - 5 ECTS
- Introduction to business in the sports venue and strategic plans
- Consumption models in face-to-face sport
- Ticket sales
- Operate a stadium
- New technologies that will mark the business
Innovation and New Trends in the Sports Industry
Innovation and Transformation in the Sports Industry - 5 ECTS
- The innovation concept: challenges and objectives
- Innovative methodologies
- Technology
- The entrepreneurial ecosystem
Digital Strategy and CRM - 5 ECTS
- Digital marketing techniques
- Online advertising
- Digital Analytics
- Digital content monetization
Sports Tourism - 5 ECTS
- Supply, demand, marketing and issuing markets
- Adaptation and structuring of sports tourism products
- Promotion of sports tourism destinations
- Tourist use of sporting events
TFM
15 ECTS
It is not only the research work necessary to obtain the master's degree. It is the right time and place to unify your academic experience with your professional ambition, your personal vision and your creativity. It is the opportunity to put into practice everything you have learned and work to get where you want.
Program Outcome
Reasons to choose Sports Management Online
A flexible format
We know that life does not stop, neither does your professional training. For this reason, we have processes and tools that allow us to provide flexible and adaptable learning experiences to uncertain situations and diverse needs.
Business & Sports
The combination of SMS Powered by EAE is the perfect combination to drive development and impact in a promising industry. Learn about the specificities of the business, understand the differences between different sports, countries and regions.
Networking & Community
Studying a program promoted by EAE Business School means that you are part of an international group where borders do not exist. Get ready to expand your network and become part of a unique community of professionals and entrepreneurs.
Online - Real-Time
We have a number one Virtual Campus worldwide that allows us to combine face-to-face with top-level remote training, without affecting the pedagogical process.
Two institutions, one program
The union of two academic powers offers a unique position to act in a specialized industry with full knowledge of management in challenging international environments.
Career Opportunities
There are many professional paths and we will accompany you in any you choose.
You will have a tailored career plan from our Careers and Entrepreneurship Department, with personalized training and support services, which will multiply your professional opportunities and extend them to any country in the world.
55% of Our Students find Opportunities Before Graduation and 45% After
- Professional football clubs
- Clubs in other sports
- National or international sports organizations
- Companies dedicated to the sports sector
- Sports marketing agencies
- Sponsoring brands
- Event promoters
- Sports facility managers
- Sports tourism managers
- Entrepreneurship in the sports sector