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Boston University College of Communication MS IN ADVERTISING
Boston University College of Communication


Boston, USA

0 Semesters


Full time

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Sep 2023

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Do not prepare for a job. Prepare for a career. Advertising exists at the forefront of innovation in society, technology and culture. That is part of its appeal. That is also its greatest challenge: the business is constantly changing and blurring lines between advertising, media, marketing, technology, and entertainment.

The Boston University Master’s in Advertising prepares you to compete in that dynamic environment—not just for a great first job, but the job after that. Even for jobs that do not exist yet.

The focus is a strategic branding, targeted creativity, self-discovery, and higher-level thinking. Yes, there is plenty of hands-on experience. However, it is blended with an understanding of the underlying principles of advertising.

You will study in small, intimate classes with a faculty of highly accomplished advertising professionals over three semesters. They challenge you to learn by doing, getting you ready to thrive in the most demanding environments just as they have.

Gaining experience is key to your career success.

In AdLab, the world’s oldest and largest student-run ad agency, you will work on account teams creating real campaigns for real clients, including corporations, entrepreneurial start-ups, and non-profits. You can spend one or two semesters trying different roles: account executive, copywriter, art director, strategic planner, digital designer, or social media. AdLab experience is well-respected throughout the industry, and you will find alums everywhere in the ad world.

Want even more experience and networking opportunities? Intern in your area of concentration.

Job Titles Selected from Recent Graduates

Account Development Manager

Account Executive

Account Manager

Account Specialist

Advertising Analyst

Art Director

ASLP Associate

Assistant Account Executive

Associate Brand Planner

Associate Manager

Brand Planner

Brand Strategist


Customer Success Manager & User Experience Researcher

Design Freelancer

Digital Account Executive

Digital Strategy Manager

Freelance Production Designer

Graphic Designer

Junior Art Director

Junior Copywriter

Marketing and Digital Coordinator

Marketing Associate

New Business Content Designer

Program Coordinator

Senior Associate Business Analyst

Senior Sales Manager

UX/UI Designer

Web Marketing Coordinator

About the School


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